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#12: Not Everyone Is Your Customer: The Rolls-Royce Lesson
Manage episode 446402781 series 3606580
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Why don’t you see Rolls-Royce ads on free-to-air TV? Because they know exactly who their customer is. In this episode, we explore how small businesses can learn from this targeted approach, making their marketing efforts more efficient, lowering customer acquisition costs, and driving growth. Tune in to find out how focusing on the right audience can transform your business.
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