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The Art of Art Direction
Manage episode 321083443 series 2845003
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Welcome to Blazon
Art Directors in advertising work on campaigns and commissions where they have to manage complexity to deliver a media tapestry woven together by a team of creative talent. It is this complexity that requires art directors to have multidisciplinary knowledge and experience.
In this episode we talk to Sophie Allen about her journey into Art Direction and what it means to be an Art Director in the advertising space.
Sophie is an Art Director, Motion and Graphic Designer who pushes cultural and social boundaries through bold and daring creative executions. Sophie has worked with some of the world's leading brands, such as Nike, Google, Adidas, Warner Music and Nokia.
Link to the transcript can be found here: https://blazon.revstance.com/the-art-of-art-direction-journal/
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