#27: How to Find Purpose and Structure in Your Freelance Business with Alan Heymann

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In this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Alan Heymann discuss how purpose, goal setting, and strategic business planning play in a freelance or small business setup. Responding to a reader’s inquiry about feeling a lack of structure, they stress the importance of knowing "why" you started your business. They also advise on setting specific goals unrelated to income and making regular check-ins for business goals to cope with life changes and allow possible pivots. Finding joy in the work being done should be a central part of running a business.
About the Hosts

Treasa Edmond is a content strategist and consultant, best-selling ghostwriter, and podcast host. On Boss Responses, Treasa and her weekly guest hosts explore how freelancers and small business owners can navigate the sometimes tricky path of client management and communication. She also teaches content professionals and small businesses how to create SEO-optimized content strategies so they can grow their businesses by connecting with their audiences.
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Alan Heymann, JD, PCC has a knack for coaching fellow introverts, helping them find their superpowers in an extroverted world. Alan also specializes in coaching through transitions. He is the author of the book Don’t Just Have the Soup: 52 Analogies for
Leadership, Coaching and Life. An expert communicator and engaging
speaker, he spent more than two decades in public, government, and nonprofit communications—leading teams from 2 to more than 100 people. Inspired by a career transformation he brought about with the support of an executive coach, Alan decided to become a coach himself. He founded Peaceful Direction in April 2019.
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Leadership, Coaching and Life
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Chapter

1. Running a Freelance Business (00:00:00)

2. Joy and Goals in Business (00:08:06)