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If you want a strong brand after the recession, invest in your brand during the recession
Manage episode 352615362 series 3342132
Konten disediakan oleh Peter Rodriguez and Peter Rodriguez MBA Chartered Marketer. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Peter Rodriguez and Peter Rodriguez MBA Chartered Marketer atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
If you want a strong brand after the recession you have to invest in your brand during the recession. Peter Rodriguez discusses the implications of cutting brand investment in recession times. Brands that cut investment can lose share of voice and share of mind. This can impact their priority in the consumer's consideration set. Recovering after the recession can be more costly for brands that stop investing during recessionary times.
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