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Q&A Session: Positioning. Values...and Adver-tainment
Manage episode 365840540 series 3474630
Konten disediakan oleh Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Mark and Lorraine answer listener's questions: What are Lorraine's top two positioning books, with a +1? How can Innis Maggiore claim it's the nation's leading positioning ad agency? What's wrong with advertising a company's values? And the last question, what in the world is going on with the new paradigm shift and what Mark calls adver-tainment? This episode is fully listener-inspired.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
Chapter
1. Intro (00:00:00)
2. Q1: Positioning Book Recommendations (00:03:02)
3. Q2: Positioning Expertise and Positionist Origins (00:07:09)
4. Q3: Should Companies Advertise Their Values? (00:13:41)
5. What is Adver-tainment? And is it Good or Bad? (00:20:24)
6. Outro (00:29:25)
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