How Your Blog Can Attract Clients and Boost Your Business

Branded

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we dive into the powerful realm of blogging with our fantastic guest, Jon Clemence. We explore the ins and outs of transforming blogs into client magnets and vital tools for business growth. We’re thrilled to have Jon Clemence with us, a seasoned blogger and the founder of Cedar Press Proofreading. Jon has an impressive story, having transitioned from the corporate world to successfully running his own business. In our chat, Jon shares his insights on how blogs can be a game-changer for businesses, especially when tailored to engage audiences and drive action. Throughout the episode, we uncover Jon’s top tips for effective blogging, the importance of personal touch in content, and how to compete with the ever-evolving world of AI-generated content. We also reminisce about quirky moments and share our collective disdain for the overwhelming flood of generic digital content. So buckle up, this episode is packed with valuable knowledge and actionable tips to elevate your blogging game and attract more clients. Key takeaways:

1. Hooks and Engagement: Jon emphasizes the need to captivate your readers from the very first sentence. Whether it’s using startling statistics or controversial statements, creating an engaging entry point is crucial to maintaining reader interest—a good blog hook can boost your Google ranking significantly.
2. Personable Content: We discuss how crucial it is to infuse blogs with personality. AI might churn out content, but it cannot replicate genuine human emotion and personal stories. Jon and Sara both highlight the importance of a personal touch to make content relatable and engaging.
3. Formatting for Readability: Jon shares his wisdom on formatting techniques, stressing the importance of breaking up text with headers and keeping paragraphs short. This not only improves readability but is essential for retaining mobile users, who represent 61% of website traffic.
4. Strategic Use of CTAs: According to Jon, an effective blog should always include a clear call to action. These CTAs should align with your goals, directing your readers towards booking a call, signing up for a newsletter, or interacting with your content in meaningful ways.
5. Human Creativity vs. AI: We dive into a deep discussion about the limitations of AI in content creation. While AI can be a great tool for brainstorming, Jon points out that it lacks the soul and uniqueness that only human writers can provide. Personal insights and creativity are what make content truly stand out, and relying solely on AI can lead to generic and uninspiring results.

Join us as we explore these insights and more in this engaging episode with Jon Clemence. By putting these tips into action, you'll be well on your way to making your blog a powerful tool for client acquisition and business growth. [embed]https://youtu.be/dR2tc3jV5jM?si=iq67Ru-DeXyK90R_[/embed] About Jon Clemence I'm Jon, a professional editor and writer. I also run an editing and writing agency. I help businesses improve their written content to attract more people to their websites and convert them into new clients. www.cedarpressproofreading.com linkedin.com/in/jon-clemence-300b31187 instagram.com/cp_proofreading facebook.com/cedarpressproofreading