))
Fe Amarante | Closer to the Heart of the Brand | E27
Manage episode 300002613 series 2791175
Konten disediakan oleh Hernán Braberman. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Hernán Braberman atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Fe Amarante is a Brazilian designer and currently Sr. Creative Director & Head of Brand Design at Danone North America.
Fe has extensive experience in brand building, consumer brands, identity development, and brand world creation, alongside life skills around acting as a diplomat and interpreter between business and creative languages.
In this episode, we discuss why bringing a human approach to the way creative ideas are born, nurtured, and grown is key to achieving great design solutions. She also explains why a lot of times the design logic doesn’t follow the consumer feeling. And she shares with me why she thinks the client-agency model is broken and the potential solutions to fix it.
Fe has crafted and re-imagined identity systems and brand worlds for global iconic brands. She has also helped various organizations find their true authentic expressions, translated to the world through design.
*Closer to the Heart (Rush) - acoustic fingerstyle cover by Daryl Shawn
Resources:
Follow us:
- BRANDERMAN website
- BRANDERMAN Instagram
- Hernán Braberman LinkedIn
- My packaging design agency TRIDIMAGE
- PACKNEW Blog
Subscribe:
Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.
55 episode
Bagikan
