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20. Dodge Ties Porsche as J.D. Power's Most Appealing Brand
Manage episode 302719827 series 2862937
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J.D. Power ran a survey seeing how much car customers enjoy their cars and Dodge tied with Porsche as the most appealing brand. Yasser joins the show to discuss what is driving this appeal.
Article being discussed: https://www.freep.com/story/money/cars/2021/09/15/dodge-porsche-most-appealing-jd-power/8340108002/
Key Takeaways:
1. Stop focusing on stat sheet comparisons
2. Think through all the customer touch points and how you can differentiate yourself from the competitors
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