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22. Branding Automotive Repair with Zar Syed Part 2
Manage episode 306813879 series 2862937
Konten disediakan oleh Ahmed Cheema. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Ahmed Cheema atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Zar Syed is the owner of Mechanic one, an automotive repair shop in Canton, Michigan. Although automotive repair is not usually associated with good branding, Zar has made a conscious effort to change this perception, and the results show. Mechanic One has been featured in Ratchet and Wrench, a leading magazine that covers the best in Automotive Repair and has been selected four years in a row for the best of Canton Awards for Auto Repair shops.
In this episode, Zar gets into the nitty gritty of his approach to auto repair, advertising, and dealing with negative reviews. If you’re a small business owner, this episode is a must listen
Key Takeaways:
1. People are willing to pay for good service
2. Effective Advertising is about reaching your target audience where they are
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