19: Creating Purpose-Driven Content, With Melanie Fawcett Brilliance: Leadership Learning podcast

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Konten disediakan oleh Brilliance: Leadership Learning and GE Crotonville. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Brilliance: Leadership Learning and GE Crotonville atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

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19: Creating Purpose-Driven Content, with Melanie Fawcett

7+ y ago 44:05

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Konten disediakan oleh Brilliance: Leadership Learning and GE Crotonville. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Brilliance: Leadership Learning and GE Crotonville atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Anyone can produce content, but how do we produce content that matters? Focus on purpose! Melanie Fawcett, a creative director and storyteller, spent some time with us to discuss the era of "mobile thought leadership", how to connect with users who are at the point of choice, and shifting our perspective from "creating" per se to "documenting". One major takeaway we had: Vanity stats = numbers while engagement = people. Preach! You can connect with Melanie on Facebook under her name, Melanie Fawcett.

… continue reading

44 episode

#Business #GE Crotonville #Brilliance Leadership Learning

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19: Creating Purpose-Driven Content, with Melanie Fawcett

Brilliance: Leadership Learning

19 subscribers

published 7+ y ago

Bagikan

MP3•Beranda episode

Konten disediakan oleh Brilliance: Leadership Learning and GE Crotonville. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Brilliance: Leadership Learning and GE Crotonville atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Anyone can produce content, but how do we produce content that matters? Focus on purpose! Melanie Fawcett, a creative director and storyteller, spent some time with us to discuss the era of "mobile thought leadership", how to connect with users who are at the point of choice, and shifting our perspective from "creating" per se to "documenting". One major takeaway we had: Vanity stats = numbers while engagement = people. Preach! You can connect with Melanie on Facebook under her name, Melanie Fawcett.

… continue reading

44 episode

#Business #GE Crotonville #Brilliance Leadership Learning

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