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3: Should You Put Your Pricing On Your Website?
Manage episode 365150207 series 3474250
Konten disediakan oleh Samantha Bell. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Samantha Bell atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode, I'm talking about one of the biggest dilemmas business owners spend way too much time debating over. And I'm talking specifically to service-based business owners who are just starting out or in the early days, like between one to three years in their business, because if you're past that point, you will have already figured this out.
It's actually a website tip that everyone wants to know, and it will really impact your service business. So what is it? It's ‘Should I put my pricing on my website?’
MAIN POINTS:
0:02: Should I put my pricing on my website?
1:58: A 12-month experiment to get the facts
4:40: What happened after I took my pricing off the website
7:01: Why it’s not enough to just know something is broken - Understanding your client's buying psychology
8:49: Client perceptions: What they are and why you need to listen to them
12:14: Why don’t some business owners like to put their pricing on their websites?
14:39: Why using a pricing guide as a lead magnet is a bad idea
17:13: If your pricing is so complex that it needs a lengthy explanation and a whole conversation piece, there’s something wrong
19:25: No matter what you do, copycats are going to steal your ideas and undercut your pricing
21:45: Why you need to think twice before you take your pricing off your website
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