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Exploring the Science and Art of Fragrance with Sasha Lord, LORDS Fragrance House
Manage episode 431949459 series 2798978
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Can you remember the smell of the seaside? Of fresh rain on a forest? Scent is one of our most powerful scents, but perhaps tricky to market in the online space. How do you do this?
Today on the podcast, I have the perfect guest to answer this question - Sasha Lord from LORDS Fragrance House. LORDS Fragrance House offers scents that are inspired by & named after wonderful places across the planet. Colourfully made in Oxfordshire by industry experts with a mission to add joy to a saturated market of boring branding & the same interior scents.
Sasha talks about her experience as a scent marketer and how she started her own fragrance brand, inspired by her travels and memories from amazing places around the world.
You'll learn about the practical process of creating scents, how to use scent marketing, and the ups and downs of running your own business. Sasha shares how she stayed true to her vision, even when the fragrance industry tends to stick to the same trends and aesthetics.
This episode is packed with inspiring stories and practical tips for anyone looking to launch a product that stands out. Sasha's journey shows the importance of being authentic and passionate about your work. Tune in to get inspired and learn how to create a product that not only looks good but also makes a real emotional connection with customers.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Lord’s Fragrance House Instagram
DISCOUNT CODE:
Podcast listeners can get 15% off LORDS Fragrance House products with the code: producttolife
This episode is proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?
In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.
The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.
Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
https://www.amazon.co.uk/dp/1399954180
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Mentioned in this episode:
This episode is sponsored by Therese at Small Business Collaborative.
One of the biggest challenges that product-based business owners often face is pricing their products right! And that is even more important if you’re looking to start wholesaling your products. Right now, listeners can access a free product pricing masterclass. This masterclass will help you set the right prices to maximize profits and appeal to retail buyers. You can sign up for the free pricing masterclass using the link in the show notes. And if you want even more help, Therese's “Start to Wholesale” course is designed to help you confidently break into the wholesale market. From pricing to how to create your first wholesale catalogue, this course covers everything you need to know to get your products into retailers. Don’t miss this opportunity to take your business to the next level with expert guidance from Therese at Small Business Collaborative!
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