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Stingray SVP Steve Jones on radio's appeal for a greater share of the federal ad spend

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Manage episode 403880262 series 1260176
Konten disediakan oleh Momentum Media and A Momentum Podcast. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Momentum Media and A Momentum Podcast atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

The federal government spent more than $86 million on advertising during fiscal 2022-23. 71% of that was with digital media, including nearly $14 million that went to social platforms like Facebook, Instagram and TikTok. Just 14% or $2.68 million was radio ad time.

Steve Jones, Senior Vice-President of Brands & Content for Stingray Radio, returns to Broadcast Dialogue - The Podcast as Stingray and a coalition of 20 independent broadcasters - including Pattison Media, Vista Radio, Evanov Communications, Acadia Broadcasting and others - join forces in an appeal for a greater share of the federal ad spend to go to local media.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

259 episode

Artwork
iconBagikan
 
Manage episode 403880262 series 1260176
Konten disediakan oleh Momentum Media and A Momentum Podcast. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Momentum Media and A Momentum Podcast atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

The federal government spent more than $86 million on advertising during fiscal 2022-23. 71% of that was with digital media, including nearly $14 million that went to social platforms like Facebook, Instagram and TikTok. Just 14% or $2.68 million was radio ad time.

Steve Jones, Senior Vice-President of Brands & Content for Stingray Radio, returns to Broadcast Dialogue - The Podcast as Stingray and a coalition of 20 independent broadcasters - including Pattison Media, Vista Radio, Evanov Communications, Acadia Broadcasting and others - join forces in an appeal for a greater share of the federal ad spend to go to local media.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

259 episode

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