8-Step Podcast Interview Plan (Insider 197)

Build A Big Podcast - The Marketing Podcast For Podcasters

Unlock your podcasting potential with this episode of Build a Big Podcast!

Main Objectives of this Episode

• Growing your podcast audience
• Making a podcast that sponsors are interested in
• Creating a podcast that people will miss if it's gone

Monetization Potential

• How podcasting skills can be monetized
• Information on Big Podcast Amp at bigpodcast.com/amp

Challenges in Content Creation

• Increasing noise making it harder to grab attention
• Risk of burnout from the "content treadmill"

Podcast Improvement Tips (7 Nonnegotiable Things)

1. Clear Niche

   • Importance of clearly defined target audience

2. Distinct Perspective

   • Necessity of a unique point of view for your podcast

3. Non-Neutral Voice

   • The importance of having a clear stance on issues and meticulous editing

4. Mostly Insights, Some Promotion

   • Balance of valuable content and promotion

5. Personal Engagement

   • Avoiding generic address terms, speaking as if to a single person

6. Use 'You' Frequently

   • Making the audience feel personally addressed

7. Relax and Be Real

   • Showing genuine personality and sharing relatable stories

Editing Insights

• Example of editing efficiency where up to 40% of recorded content can be removed

Advertising Tips

• Integration of ads with useful content

Personal Stories

• Sharing personal anecdotes without crossing professional boundaries
• David and his wife selling items on eBay
• Humorous eBay search incident with "dirty dicks" hot sauce

Podcast Information

• Promotion of "Build A Big Podcast" and its focus on growth, monetization, and improvement
• Podcast website: bigpodcast.com

Episode Highlights

• Podcast rebranding
• 7 non-negotiable podcast requirements
• Guide on podcast interviews
• New podcast "Talk Tuah" by Haliey Welch
• Business blueprint and royalty-free music for podcasters
• Classified ads to help grow podcasts

Podcast Rebranding Details

• Discussion on the importance of environment on identity and behavior
• Changes including new artwork and formats

Subscribe and Follow

• Subscription details at bigpodcast.com/subscribe
• Additional updates at extra.bigpodcast.com

Big Podcast History

• Initial name "Big Podcast Daily" during a 30-day trial run
• Renamed to "Build a Big Podcast"

Title Considerations

• Challenges with naming a podcast about podcasting to ensure clarity

Future Content

• More detailed discussions on rebranding to be shared on Big Podcast Extra and in the newsletter

8 Steps for Better Podcast Interviews

1. Do Your Research

   • Importance of preparation

2. Create a Flexible Outline

   • Having an adaptable structure for the interview

3. Use Open-Ended Questions

   • Encouragement of storytelling

4. Listen Actively

   • Importance of smooth transitions and acknowledging responses

5. Maintain a Conversational Tone

   • Engaging in two-way interaction

6. Be Adaptable

   • Willingness to deviate from the plan based on the conversation

7. Monitor the Clock

   • Ensuring coverage of important topics within available time

8. Review and Edit the Recording

   • Analyzing for continuous improvement

Haliey Welch New Podcast

• Deal with Jake Paul's media company and financial earnings
• Charitable initiatives and dog adoption promotion
• Content focused on pop culture with charitable undertones

Solo Business Canvas

• One-page blueprint for optimizing podcast business
• Identification of ideal listener, new revenue opportunities, and resources

Persona Music

• 10,000 royalty-free songs for podcast background music
• Enhancing content and ad quality

Pre-Interview Importance

• Essential for improving podcast quality
• Gauging guest's communication style and knowledge

Additional Information

• Subscribe to Build a Big Podcast
• See Big Podcast AMP for personalized podcast growth assistance

Episode Timestamps

• 00:00 Drive podcast traffic using Riverside's AI Magic Clips (See an example here.)
• 04:00 Environment (and microphones) shapes identity and behavior significantly
• 09:13 Why content creators (including podcasters) struggle
• 10:54 Focus on niche for a specific podcast audience
• 16:52 Balancing humanity with podcast content is crucial
• 21:26 Frustration transitioning from upbeat song to dedication
• 26:13 Editing your own podcast teaches valuable hosting lessons
• 26:50 Review recordings to improve podcast hosting skills
• 30:54 Affordable music for your podcast
• 33:24 Simple website creation for podcasters

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 197 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Extra - Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)