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Walter.g Fabrics – 2/2 - what happened when founders Genevieve Hewson & Lauren Emerson took the plunge into the massive US market, with their hand-blocked hand-printed interiors fabrics
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When founder duo Genevieve Hewson & Lauren Emerson went to their very first Trade Fair to sell Walter.g fabrics to the interiors trade, theirs was just a fledgling company, and they claim they had no idea about the business side – Genevieve admitting she phoned her dad in a panic to ask how to charge wholesale buyers GST! But the pair quickly learned everything about the business of selling. Within their first year, they took the plunge into the massive, but scary and highly competitive US textiles market. In 2/2, they talk about managing the highs and lows of that scale-up, to ensure the US became integral to expansion of their fabrics empire. From India to NYC, with love! Here’s Genevieve Hewson and Lauren Emerson.
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