Episode 148: Mapping the Customer Journey – Understanding the 5 Stages

Building a Marketing Plan

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the "Empower Her Business Accelerator" podcast, host Philippa Channer delves into the customer journey, outlining its five critical stages: awareness, consideration, decision, retention, and advocacy. She emphasizes the importance of understanding these stages to build strong client relationships. Philippa also announces the launch of a new group session for the Empower Her program in January 2025, aimed at helping entrepreneurs enhance their marketing strategies. Throughout the episode, she provides valuable insights and examples for each stage, encouraging listeners to join the upcoming series for deeper exploration.

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