Ep 17: In conversation with Hugh Forrest, Co-President & Chief Programming Officer at SXSW

Building Awesome Events (An Event Marketing Podcast)

In the 17th episode of "Building Awesome Events," host Ankush Gupta sits down with Hugh Forrest, Chief Programming Officer of SXSW, to uncover the magic behind one of the world’s most iconic events. Get ready to dive into the evolution, challenges, and triumphs that make SXSW a must-attend experience for innovators and creatives alike.
Tune in and discover:
1. The Growth of SXSW: Hugh Forrest shares captivating anecdotes from the inception of SXSW, providing a glimpse into the humble beginnings and the vision that propelled the festival to global fame.
2. Adapting to Technological Advances: Discover how SXSW has continuously evolved by integrating cutting-edge technology, ensuring it remains a leading platform for innovation and creativity.
3. Crafting Diverse and Impactful Programs: Hugh explains the meticulous planning and thought process behind the diverse programming at SXSW, aiming to deliver unforgettable experiences for attendees.
4. Building a Strong Community: The episode delves into the importance of community at SXSW and how the festival fosters meaningful connections and collaborations among attendees.
Join us for this insightful episode as Hugh Forrest takes us behind the scenes of SXSW, sharing valuable lessons and stories that demonstrate the festival’s enduring impact and innovation.
#BuildingAwesomeEvents #EventProfs #EventPlanning #B2BEvents #SXSW

Chapter

1. Ep 17: In conversation with Hugh Forrest, Co-President & Chief Programming Officer at SXSW (00:00:00)

2. Introduction (00:00:14)

3. Hugh's journey to SXSW (00:01:11)

4. Innovative programming and community engagement (00:03:26)

5. Navigating event logistics and challenges (00:04:46)

6. Adapting marketing strategies in a digital age (00:14:24)

7. Leveraging social proof for event success (00:17:27)