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How to Win Back the Wary Consumer
Manage episode 447563954 series 2919085
These days, many consumers are finding buying decisions overwhelming and walking away from interactions online. It’s getting harder to tell what’s real — from product reviews to descriptions – which can lead to hesitation and confusion in people’s shopping habits. This poses a real challenge for organizations engaged in digital commerce. In this episode, we’ll hear from Corie Barry, C.E.O. of Best Buy, and Baiju Shah, Global Chief Strategy Officer at Accenture Song.
44 episode
Manage episode 447563954 series 2919085
These days, many consumers are finding buying decisions overwhelming and walking away from interactions online. It’s getting harder to tell what’s real — from product reviews to descriptions – which can lead to hesitation and confusion in people’s shopping habits. This poses a real challenge for organizations engaged in digital commerce. In this episode, we’ll hear from Corie Barry, C.E.O. of Best Buy, and Baiju Shah, Global Chief Strategy Officer at Accenture Song.
44 episode
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