EP008 | Picking Your Fights

Bulletproof Agency Network Podcast

https://bulletproofagencynetwork.com

@BulletproAgency

Bulletproof Agency proudly presents this podcast

This episode, Andy Johnson is joined by Steve Kuncewicz (Slater & Gordon) and Mark Stringer (AHOY Branding) at Prolific North Live, in front of a live audience, to talk about intellectual property and their experiences with trademarks, copyrights, and the occasional legal letter.

Topics covered in this episode:

• What is intellectual property?
• Mark shares his personal experience with Barburrito.
• How important creativity is, and how the creative community should value it.
• Advice on the basics of when to get involved in protecting your property .
• How does a ™ differ from ® ?
• What happens when a big company gets your brand in its sights?
• How long is too long to wait when defending a trademark?

Guest BIOs

Steve Kuncewicz, Slater & Gordon Steve is a principal lawyer in the business advisory team at Slater and Gordon Lawyers in Manchester.He specialises in intellectual property, media and social media law with a particular emphasis on the creative, digital and technology sector. Steve is listed as a “recommended lawyer” in tier 2 of the Legal 500s 2014, 2015, and 2016 North West Technology, Media & Telecoms section.

He is a regular spokesperson, and has given interviews to the local and national press through BBC Breakfast, Sky News, ITV, BBC Radio 2, BBC Radio 4, BBC Radio 5 Live and LBC London.Steve’s first book, “Legal Issues of Web 2.0 and Social Media”, was published in June 2011 and his second book “Legal Issues of Corporate Communication in the Online World” was published in June 2012.

As well as being a member of the Law Society’s Technology & Law Reference Group, Steve also sits on the boards of various membership bodies, including as Co-Chair Of Creative ProManchester and the MPA. He was also a Trustee of NOISE Festival and is an Ambassador for Forever Manchester.

Website: slatergordon.co.uk

Twiter: @SteveKuncewicz

Mark Stringer, AHOY BrandingMark Stringer is the MD and founder of branding agency AHOY Branding. He started the agency in 2008 with little more than an Apple Mac. A graphic designer by trade he has built an agency that’s as much loved by other agencies as it is by its customers. It has won numerous awards including Prolific North, RAR, Big Chip and Talk of Manchester.

Mark’s passion for helping others lead to the forming of private advice group ‘Dust It Off’ helping agency owners who fall on difficult times get back on their feet.

In his spare time his love of outdoors means he will usually be found “up a hill” with his wife, kids and two dogs.

Website: ahoy.co.uk

Twitter: @ahoymark

Presenter BIO

A journalist and broadcaster for nearly 30 years, Andy runs his own media consultancy in Manchester working with clients like Weber Shandwick, the NFU, and the Institute of Directors.

Andy started in print before 17 years as a BBC presenter & reporter, appearing on BBC Breakfast, Five Live & the Today programme. For five years Andy presented the award-winning BBC1 current affairs programme Inside Out, travelling across

Europe making documentaries on terrorism, the smuggling of illegal guns into the UK and the Manchester IRA bomb. He also made films with Sir Bobby Charlton, Yoko Ono, Lord Heseltine and Johnny Marr.

Find out more about Andy’s media consultancy: www.andyjohnson.tv

Thank you for attending and hope you enjoyed the show. Please subscribe to our podcast for more industry discussions with more fantastic guests.

Next Episode

The next episode will come from BeeAuthentic, where Dan Nolan will be discussing transparency and the rise of collaboration. So get together, be open, and listen in next time!