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E162: How to Leverage Nostalgia in Marketing (Iconic 90s Brand Relaunch Case Study)
Manage episode 380912487 series 2955946
Konten disediakan oleh Dan Knowlton, Lloyd Knowlton, Dan Knowlton, and Lloyd Knowlton. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Dan Knowlton, Lloyd Knowlton, Dan Knowlton, and Lloyd Knowlton atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode, we explore the HUGE opportunity to integrate nostalgia into your marketing. We open the bonnet on our recent campaign to relaunch Sunny D & uncover how nostalgia boosts product appeal, drives emotional connection & enhances brand loyalty. Understanding your audience's age and cultural references is crucial in avoiding missing the mark. AI tools like ChatGPT can aid in creating nostalgic content, increasing engagement and content visibility. Discover how nostalgia can transform your marketing strategy!
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