3 Keys to Brand Ownership & Protection

Business Bites® with Rachel Brenke

Do you own your brand? I mean, do you really own your brand? This is one of the most important questions you can ask yourself, because all too often people think they have ownership of their brand, when in fact, it’s as good as someone else’s property — literally. In today’s episode, I want to spend some time explaining the three keys to brand ownership and protection. A good place to start is ensuring that all assets created for you are signed over to you, as sometimes business owners are only given a license of use. To make this concept easier to grapple with, I share an easy-to-understand example of usage rights around headshots. The second key to success is protecting your brand using copyright. Copyright helps protect the creative efforts behind your assets. If you’re thinking, “wait, surely that’s trademark?” then fear not because I also take a few moments to end your confusion and explain the difference between copyright and trademark, our third key. If you want to protect your business and its assets, be sure to join me today!

Key Points From This Episode:

• Introducing the topic of protecting your assets and owning your brand.
• We look at a typical scenario where a subject thinks they have ownership but they don’t.
• Hear why it is important to have assets signed over to you.
• What can happen if you don’t own your assets.
• Protecting your brand by having the full force of copyright protections behind you.
• Why registering copyright is a type of insurance.
• The different types of material you will want to register for copyright.
• Knowing the difference between trademarks and copyright.

Full show notes & links to resources mentioned: https://rachelbrenke.com/epi157/

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