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Spilling the tea on matcha

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Manage episode 447525072 series 1301443
Konten disediakan oleh BBC and BBC World Service. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh BBC and BBC World Service atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Once difficult to find outside of Japan, the green tea has made it onto the menus of major coffee chains.

The matcha tea industry is projected to reach US$5bn in revenue by 2031.

We look at the role TikTok, celebrity and wellness endorsements have played, and ask whether the matcha we drink in the west is healthy.

Plus we hear from producers who say the industry needs regulation.

Presented and produced by Megan Lawton

(Image: Matcha tea in a cup. Credit: Getty Images)

  continue reading

2081 episode

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Spilling the tea on matcha

Business Daily

8,294 subscribers

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iconBagikan
 
Manage episode 447525072 series 1301443
Konten disediakan oleh BBC and BBC World Service. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh BBC and BBC World Service atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Once difficult to find outside of Japan, the green tea has made it onto the menus of major coffee chains.

The matcha tea industry is projected to reach US$5bn in revenue by 2031.

We look at the role TikTok, celebrity and wellness endorsements have played, and ask whether the matcha we drink in the west is healthy.

Plus we hear from producers who say the industry needs regulation.

Presented and produced by Megan Lawton

(Image: Matcha tea in a cup. Credit: Getty Images)

  continue reading

2081 episode

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