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Konten disediakan oleh Mark Hayward. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Mark Hayward atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Revolutionizing Social Media: How Workverse Aims to Outdo LinkedIn with Eric Eden

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Konten disediakan oleh Mark Hayward. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Mark Hayward atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode of Business Growth Talks, host Mark Hayward sits down with Eric Eden, founder and chief marketer at Workverse. With over 20 years in the technology marketing sector, Eric shares his journey, the evolution of marketing, and insightful tactics for business growth during the growth stage. The conversation dives deep into maintaining a business mindset, the challenges of sales and marketing alignment, and what it means to have a growth-focused approach. Eric's extensive experience in working with private equity and venture-backed companies brings a wealth of knowledge to the table.

Eric explains his definition of a business mindset, emphasizing the need for passion and intensity in driving growth. He discusses the importance of scientific metrics in growth marketing and shares unique cultural aspects from his professional life. Eric also delves into his upbringing, early career choices, and how they shaped his journey in marketing. The discussion progresses to the challenges of aligning sales and marketing teams, and the pivotal role of storytelling in branding. Furthermore, Eric introduces Workverse, his next-gen business networking platform aimed at connecting top-performing executives, and elaborates on its mission to eliminate the prevalent issues of spam, fraud, and bots in social media.

Key Takeaways:

  • Growth Mindset: Eric highlights the significance of having a passionate and intense approach to drive business growth.
  • Scientific Marketing Metrics: Emphasis on measuring customer acquisition costs, payback times, and other metrics as investments.
  • Cultural Dynamics: Understanding the cultural fit and having a well-thought-out story for effective growth marketing.
  • Alignment of Sales and Marketing: Insights into the challenges and importance of aligning sales and marketing for seamless business operations.
  • Workverse Vision: Introduction to Workverse, a solution designed to revolutionize business networking by ensuring high-quality, verified connections without spam or fraud.

Support the show

If you want to watch the full video of this episode go to:
https://www.youtube.com/@markhayward-BizGrowthTalks
Do you want to be a guest on multiple podcasts as a service go to:
www.podcastintroduction.com
Find more details about the podcast and my coaching business on:
www.businessgrowthtalks.com
Find me on
LinkedIn - https://www.linkedin.com/in/mark-hayw...
Tik Tok - https://www.tiktok.com/@mjh169183
YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

  continue reading

Chapter

1. Revolutionizing Social Media: How Workverse Aims to Outdo LinkedIn with Eric Eden (00:00:00)

2. [Ad] How To Come Up With A $19M Skincare Idea In A Week (00:19:00)

3. (Cont.) Revolutionizing Social Media: How Workverse Aims to Outdo LinkedIn with Eric Eden (00:19:47)

519 episode

Artwork
iconBagikan
 
Manage episode 430126547 series 2886289
Konten disediakan oleh Mark Hayward. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Mark Hayward atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode of Business Growth Talks, host Mark Hayward sits down with Eric Eden, founder and chief marketer at Workverse. With over 20 years in the technology marketing sector, Eric shares his journey, the evolution of marketing, and insightful tactics for business growth during the growth stage. The conversation dives deep into maintaining a business mindset, the challenges of sales and marketing alignment, and what it means to have a growth-focused approach. Eric's extensive experience in working with private equity and venture-backed companies brings a wealth of knowledge to the table.

Eric explains his definition of a business mindset, emphasizing the need for passion and intensity in driving growth. He discusses the importance of scientific metrics in growth marketing and shares unique cultural aspects from his professional life. Eric also delves into his upbringing, early career choices, and how they shaped his journey in marketing. The discussion progresses to the challenges of aligning sales and marketing teams, and the pivotal role of storytelling in branding. Furthermore, Eric introduces Workverse, his next-gen business networking platform aimed at connecting top-performing executives, and elaborates on its mission to eliminate the prevalent issues of spam, fraud, and bots in social media.

Key Takeaways:

  • Growth Mindset: Eric highlights the significance of having a passionate and intense approach to drive business growth.
  • Scientific Marketing Metrics: Emphasis on measuring customer acquisition costs, payback times, and other metrics as investments.
  • Cultural Dynamics: Understanding the cultural fit and having a well-thought-out story for effective growth marketing.
  • Alignment of Sales and Marketing: Insights into the challenges and importance of aligning sales and marketing for seamless business operations.
  • Workverse Vision: Introduction to Workverse, a solution designed to revolutionize business networking by ensuring high-quality, verified connections without spam or fraud.

Support the show

If you want to watch the full video of this episode go to:
https://www.youtube.com/@markhayward-BizGrowthTalks
Do you want to be a guest on multiple podcasts as a service go to:
www.podcastintroduction.com
Find more details about the podcast and my coaching business on:
www.businessgrowthtalks.com
Find me on
LinkedIn - https://www.linkedin.com/in/mark-hayw...
Tik Tok - https://www.tiktok.com/@mjh169183
YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

  continue reading

Chapter

1. Revolutionizing Social Media: How Workverse Aims to Outdo LinkedIn with Eric Eden (00:00:00)

2. [Ad] How To Come Up With A $19M Skincare Idea In A Week (00:19:00)

3. (Cont.) Revolutionizing Social Media: How Workverse Aims to Outdo LinkedIn with Eric Eden (00:19:47)

519 episode

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