Mentorship and Mastery: Pirtek's CEO’s Strategy for Cultural and Business Transformation

Business Legacy

Curious about how one CEO transformed a modest franchise into an industry giant with 162 locations?

In this episode of the Legacy podcast Paul chats with Kim Gubera, the powerhouse CEO of Pirtek USA. She shares her incredible journey from corporate controller to leading an empire specializing in mobile hydraulic and industrial hose repair. Kim opens up about the strategic decisions and personal challenges she faced while transitioning from a financial role to overseeing all aspects of the business. Learn about the unique business model of Pirtek USA and how Kim’s hands-on leadership style and commitment to addressing cultural issues contributed to their impressive growth across the US and Canada.

Kim doesn't just stop at business insights; she dives into her personal philosophies about money and legacy, shaped by her experiences growing up in poverty. Discover how her frugal mindset and view of money as a tool, rather than a goal, have guided her career and leadership style. Kim also discusses the vital role of mentorship in her life and her unwavering commitment to honesty and advocacy for her employees and franchise owners. If you’re looking for a heartfelt and informative conversation on leadership, growth, and the true meaning of success, this episode is a must-listen. Timestamps

00:00:01 - Introduction and Welcome to Business Legacy Podcast

00:00:37 - Kim Gubera’s Transition from Corporate Controller to CEO

00:02:00 - Overview of Pirtek USA’s Business Model and Services

00:03:25 - Growth of Pirtek USA to 162 Franchise Locations

00:04:15 - Kim’s Leadership Style and Importance of Mentorship

00:05:30 - Cultural Challenges and Early Actions as CEO

00:07:10 - Personal Visits to Franchise Owners and Building Trust

00:09:00 - Success Stories of Franchise Owners

00:10:20 - Key Attributes of Successful Franchise Owners

00:11:40 - Training and Development for New Franchise Owners

00:13:05 - Maintaining Culture and Brand Standards Amidst Growth

00:14:30 - Delegating Financial Responsibilities to a Strong CFO

00:15:45 - Best Decision: Transitioning to Franchising

00:17:00 - Worst Decision: Staying in a Comfortable Role Too Long

00:18:15 - Kim’s Evolving Beliefs About Money and Legacy

00:19:30 - Using Money as a Tool for Greater Impact

00:20:10 - Kim’s Desired Legacy: Advocacy, Honesty, and Making a Difference

00:21:00 - Where to Follow Pirtek USA’s Activities

00:21:45 - Closing Remarks and Final Thoughts from Kim Gubera

Visit the website https://pirtekusafranchise.com/ to learn more about Pirtek and what they do.

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