The Big BRAND Theory 💓

BUSINESS MINDSET by Jacki Mitchell

In a changing world with growing reliance on Artificial Intelligence, algorithms hacking our lives and whole industries being disrupted overnight, what skills will matter most for work, business and life in the future? How can you future proof yourself and your kids? Author Kieran Flanagan is a global thought leader in commercial creativity and Dan Gregory is an expert in behavioural strategy. They are the strategic and creative team behind the most successful new product launch in Australian history, have helped entrepreneurs build internationally successful businesses and worked with some of the world's most influential organisations. Troy McKinna is a branding specialist and co-founder of Quest Beverages (boutique sparkling water company) and Agents of Spring, which helps senior leaders build customer-led growth strategies. He previously worked in senior marketing roles within Schweppes and Mars and his new book, Brand Hustle, shows how to fast track brand positioning and profitability by solving customer problems better, and follows the launch of his own beverage company, Calm and Stormy. 80% of Internet traffic is now video content, and video marketing has become the most essential tool to help businesses sell faster. Everyone wants ‘viral’ videos, but what really creates engagement to go beyond being a one-click wonder? Video helps us make big decisions when it comes to purchasing, and in producing thousands of video reviews for leading online retailers, video strategist Michael Langdon has learnt what works and what doesn’t when it comes to gaining the trust of viewers before shopping online. @troymckinna @thinkkieranf @iammlangdon @rppfm @agentsofspring #brandstrategy #neuromarketing #eavesdropper