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The “X Factor” in Branding: Intuition, Emotion, and Strategic Design with branding expert Christie Thompson
Manage episode 397134784 series 3401832
Konten disediakan oleh Stephen Moegling. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Stephen Moegling atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
My guest today is Christie Thompson. Christie is a partner at Campfire & Co., an award-winning branding firm based in Richmond, Virginia. At Campfire, Christie and the team have launched hundreds of brands, including award-winning spirits, impactful nonprofits, and dozens of small to mid-sized companies.
Expect to learn:
- Why embracing vulnerability is essential for creativity and thriving teams
- Why the best brands focus on customer experiences
- How to identify key moments of your customer’s buying journey to create amazing brand experiences
- How to encourage creativity with your employees and team members
- And much more
CONNECT WITH CHRISTIE THOMPSON
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