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Ep 111 JTBD in your Copy (with Claire Suellentrop)
Manage episode 332811217 series 1236742
Typically, when software companies write up their homepage, features page, or pricing page, they use messages and words their internal team is accustomed to using – but often, those words mean very little to their customers, users or prospects. Then they wonder why it’s so hard to acquire new customers.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message158 episode
Manage episode 332811217 series 1236742
Typically, when software companies write up their homepage, features page, or pricing page, they use messages and words their internal team is accustomed to using – but often, those words mean very little to their customers, users or prospects. Then they wonder why it’s so hard to acquire new customers.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message158 episode
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