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Ep 5: How To Build a Profitable Social Media Marketing Funnel
Manage episode 398659946 series 3550312
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Join me as I teach you how to build your first profitable marketing + sales funnel on social media.
In today's episode, we're unraveling the layers of a profitable marketing and sales funnel, a fundamental concept in the inbound methodology that guides businesses in attracting, engaging, and delighting their audience.
I’ll begin the episode at the Top of Funnel (TOFU), where the focus is on creating awareness. We'll discuss how businesses captivate a broad audience through content that addresses general pain points and interests. From blog posts to engaging social media content, we'll explore the tactics used to draw potential customers into the conversation.
Moving into the Middle of Funnel (MOFU), we’ll shift to building interest and converting leads. Discover how businesses tailor their content to provide more specific solutions, using strategies like webinars, case studies, and personalized email campaigns. We'll unveil the art of lead capture forms and gated content, essential tools in gathering valuable information about potential customers.
In the Bottom of Funnel (BOFU), our focus turns to conversion and customer retention. Learn how businesses move leads from consideration to decision by showcasing the value of their products or services. We'll delve into strategies such as free trials, before and afters, and customer testimonials that seal the deal. Additionally, we'll discuss the critical post-sale phase, emphasizing the significance of creating an exceptional customer experience to turn customers into long-term advocates.
Throughout the episode, we'll highlight the flow of the marketing funnel, acknowledging that customers may fluctuate between stages. Join us as we unravel the inbound methodology, emphasizing a customer-centric approach that builds trust, provides value, and fosters lasting relationships. Get ready to revolutionize your social media marketing strategy as we guide you through the art and science of the marketing funnel.
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