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Konten disediakan oleh Maurício neves. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Maurício neves atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Konten disediakan oleh Maurício neves. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Maurício neves atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Um pouco de história, política e atualidades, mas de uma forma diferente. A cada semana um novo episódio. A bit of history, politics and current affairs, but in a different way. Every week a new episode. E-mail: contato@mauricio.neves.nom.br
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11 episode
Tandai semua (belum/sudah) diputar ...
Manage series 2423451
Konten disediakan oleh Maurício neves. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Maurício neves atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Um pouco de história, política e atualidades, mas de uma forma diferente. A cada semana um novo episódio. A bit of history, politics and current affairs, but in a different way. Every week a new episode. E-mail: contato@mauricio.neves.nom.br
…
continue reading
11 episode
Semua episode
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Uma pequeníssima análise da atual situação do Brasil.
Minha opinião sobre certos comportamentos dos profissionais de telemarketing.
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A brief summary of the event that turned Brazil from a Monarchy to a Republic.
I'll start to record some episodes in english too.
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1 Duas séries para quem gosta de história. 4:02
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Uma breve análise das séries Isabel e The Tudors.
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Uma pequena explicação sobre o que foi o ato de supremacia assinado por Henrique VIII em 1534
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1 Como morreram as 6 esposas de Henrique VIII 6:25
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Breve resumo sobre a morte das 6 esposas de Henrique VIII
Proclamação da república ou golpe de estado?
Exemplos de personagens históricos que tinham uma baixa estatura.
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Alguns personagens da história que falavam vários idiomas.
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