#136 How a Former Mortician Cracked Dealers' #1 Profitability Issue | Peter Duffy Jr., CEO of Dealer Image Pro

Car Dealership Guy Podcast

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Peter Duffy Jr., CEO of Dealer Image Pro where we discuss: How a professional photographer cracked dealers' #1 profitability issue, the most impactful dealer website features, the future of content creator dealerships and much more.

This episode of the Car Dealership Guy Podcast is brought to you by:

CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships. Learn more @ https://www.cdkglobal.com/dealership-xperience-platform

Car Wars – Car Wars is the trusted partner for discerning dealerships in the Automotive Retail Industry, offering premium call tracking, texting, and phone solutions. Visit https://carguymedia.com/cw to learn more.

Dealer Image Pro - Picture this: a streamlined merchandising process providing high-quality online content seven days a week. Say goodbye to the days of waiting around and hello to a faster, more efficient way to showcase your inventory. Learn more at https://dealerimagepro.com/

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Topics:

(00:00:00) - Intro

(00:03:34) - Peter’s background and career

(00:08:29) - What is the problem you’re solving for dealers?

(00:12:08) - How are the perfect dealers merchandising dealerships?

(00:13:56) - What does the data show in the various ways cars are merchandised?

(00:18:55) - What’s your biggest challenge with dealers today?

(00:21:02) - Who does the best merchandising in the industry?

(00:23:32) - What’s exciting to you right now?

(00:26:26) - Have consumer expectations or demands changed with regard to online merchandising?

(00:31:16) - What does the future look like for car buyers?

(00:37:36) - Are dealers investing in studios?

(00:40:57) - What’s next for your company?

(00:45:20) - Dealers in Cars Getting Coffee

(00:48:16) - Closing thoughts

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