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Sean Rugless - Multicultural Marketing - Part 1
Manage episode 375477424 series 3315753
Konten disediakan oleh Bob Goodwin (Career Club). Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Bob Goodwin (Career Club) atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Get ready to embark on a journey into multicultural marketing with Sean Ruglis, founder and president of the Catalyst Group. A seasoned expert in the field, Sean will share his wealth of knowledge and experiences from cutting his teeth in branding at Procter & Gamble to crafting his unique approach with his own strategic consulting firm. We'll examine how he utilizes these varied experiences to help clients enhance their personal branding.
Ever wondered how reaching out to different markets can have a significant impact on your brand's growth? Sean will enlighten us about the potential growth opportunities when brands effectively communicate with diverse markets. We'll gain some insightful strategies on how to balance brand proposition across different segments without alienating core consumers. There's way more to multicultural marketing than just being a diversity initiative, so join us as we explore these fascinating concepts and discover how they can drive your brand growth.
Ever wondered how reaching out to different markets can have a significant impact on your brand's growth? Sean will enlighten us about the potential growth opportunities when brands effectively communicate with diverse markets. We'll gain some insightful strategies on how to balance brand proposition across different segments without alienating core consumers. There's way more to multicultural marketing than just being a diversity initiative, so join us as we explore these fascinating concepts and discover how they can drive your brand growth.
Chapter
1. Unpacking Multicultural Marketing (00:00:00)
2. Understanding Multicultural Marketing (00:08:58)
3. Understanding Nuances for Effective Marketing (00:23:19)
123 episode
Manage episode 375477424 series 3315753
Konten disediakan oleh Bob Goodwin (Career Club). Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Bob Goodwin (Career Club) atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Get ready to embark on a journey into multicultural marketing with Sean Ruglis, founder and president of the Catalyst Group. A seasoned expert in the field, Sean will share his wealth of knowledge and experiences from cutting his teeth in branding at Procter & Gamble to crafting his unique approach with his own strategic consulting firm. We'll examine how he utilizes these varied experiences to help clients enhance their personal branding.
Ever wondered how reaching out to different markets can have a significant impact on your brand's growth? Sean will enlighten us about the potential growth opportunities when brands effectively communicate with diverse markets. We'll gain some insightful strategies on how to balance brand proposition across different segments without alienating core consumers. There's way more to multicultural marketing than just being a diversity initiative, so join us as we explore these fascinating concepts and discover how they can drive your brand growth.
Ever wondered how reaching out to different markets can have a significant impact on your brand's growth? Sean will enlighten us about the potential growth opportunities when brands effectively communicate with diverse markets. We'll gain some insightful strategies on how to balance brand proposition across different segments without alienating core consumers. There's way more to multicultural marketing than just being a diversity initiative, so join us as we explore these fascinating concepts and discover how they can drive your brand growth.
Chapter
1. Unpacking Multicultural Marketing (00:00:00)
2. Understanding Multicultural Marketing (00:08:58)
3. Understanding Nuances for Effective Marketing (00:23:19)
123 episode
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×1 Embracing the Unexpected: Career Resilience, Wellness, and Leadership with Jeri Hawthorne 49:48
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49:48Senior Vice President and Chief Human Resources Officer for AFLAC, Jeri Hawthorne, joins us to share her incredible journey from Southeast Ohio to Georgia and beyond. Jeri opens up about the serendipitous twists and turns that took her from studying in West Virginia and England to enriching experiences in Denmark with Nova Nordisk. Her passion for cross-cultural training and international HR is infectious, and her stories reveal how embracing the unexpected can lead to a fulfilling career path. Whether it's her educational pursuits or professional triumphs, Jeri's journey is full of lessons on leadership and personal growth. As we savor the rich flavors of France and Tokyo, we also tackle a sobering issue—stress and burnout in today's fast-paced world. With constant negative media, economic hardships, and the pressure to maintain a picture-perfect life on social media, maintaining mental wellness has become a Herculean task for many. We delve into how these pressures impact not just personal well-being but also financial stability, making it crucial to find balance in both work and personal life. Through this discussion, we aim to shed light on the complexities of modern-day stressors and their pervasive effects. Our focus on wellness and resilience extends to the workplace as well. By spotlighting employee wellness initiatives, we share how our company, in collaboration with Corporate Chaplains of America, fosters a supportive environment for emotional, physical, and financial health. From executive coaching to resilience training, we emphasize creating a culture where authenticity and vulnerability in leadership are valued. This is not just a conversation—it's a call to action for embracing challenges, fostering a caring atmosphere, and leveraging resources that can enhance your professional journey. Whether you're a leader or just starting your career, these insights are sure to resonate and inspire.…
Step into the world of leadership and personal development with Ellen Taaffe, celebrated author and clinical professor at the Kellogg School of Management. Ellen pulls back the curtain on her journey from sales at Quaker Oats to her influential roles at PepsiCo and Whirlpool, sharing the wisdom she’s gathered along the way. Her latest book, "The Mirrored Door," serves as a guide for women seeking to shatter career barriers and embrace their full potential. Ellen's insights into brand strategy and leadership development are anchored in her rich experiences, making for a compelling conversation that is as enlightening as it is inspiring. Ellen takes us on a candid exploration of the internal roadblocks that often hinder career progression. From battling negative self-talk to confronting imposter syndrome and perfectionism, she shares strategies to overcome these challenges. Her personal anecdotes shine a light on the impact of early life messages and the common pitfalls of self-doubt. By fostering a protagonist mindset, Ellen encourages us to take risks and seize new opportunities, reminding us that the road to success is paved with courage and confidence. Listeners will gain valuable insights into navigating the complexities of career success and avoiding its hidden perils. Ellen discusses the importance of setting boundaries, embracing personal growth, and leveraging one's strengths without succumbing to their downsides. Through her experiences, we learn about the delicate balance between being a supportive team member and ensuring personal development. Ellen’s message of empowerment and readiness resonates throughout the episode, urging listeners to trust in their capabilities and take bold steps toward their career aspirations. Tune in to discover how conviction, curiosity, and courage can transform your professional journey.…
Dr. Julie Cooper, president of Trauma-Free World, joins us for a transformative conversation that promises to reshape how you view leadership and organizational success. Dr. Cooper's unique trajectory from biochemistry to trauma-informed care offers a profound understanding of how trauma influences behaviors and emotions. She shares personal anecdotes from her journey in child welfare and fostering, illustrating how trauma-based leadership can equip individuals and leaders with the tools to navigate tough times with empathy and effectiveness. Our discussion highlights the often-overlooked impact of trauma in the workplace and the crucial role of leadership in cultivating healthier environments. Drawing from Dr. Cooper's experiences in Back-to-Back Ministries, we explore how trauma affects employee focus and productivity. Leaders can learn compelling strategies to foster psychological safety, turning mistakes into learning opportunities and encouraging open communication. With practical illustrations from international settings, we delve into power dynamics and cultural considerations for implementing these principles globally. Empowering voices within an organization means addressing power distance and promoting engagement, and Dr. Cooper provides actionable insights into achieving this. We examine how Trauma-Free World strives to build trauma-informed cultures through resources like the "Trauma-Informed Leadership" course, offering consulting and coaching to support tailored organizational needs. Dr. Cooper's insights are a valuable guide for leaders eager to support vulnerable populations and foster inclusive, resilient communities. Tune in to gain a fresh perspective on creating lasting change in your leadership approach.…
1 Building Resilient Leadership with Nathan Tanner: From Job Rejection to Ironman Triumph 1:01:42
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1:01:42How do you cultivate leadership that lasts? Join us as Nathan Tanner, an executive coach with a rich career spanning Lehman Brothers, LinkedIn, and DoorDash, reveals his secrets to becoming "The Unconquerable Leader." You'll learn about the vital dynamics between extrinsic and intrinsic motivation and walk away with practical strategies to keep your drive intact for the long haul. Nathan also shares his journey, from his roots in Anaheim, California, to his passion for triathlons, blending personal anecdotes with professional wisdom. Ever faced job rejection and struggled to keep a positive mindset? Nathan's got you covered. In this episode, he unveils how to reframe your mental approach with daily goal reminders and the powerful concept of Misogi—taking on one hard challenge every year to build resilience. He recounts his experience completing an Ironman triathlon and how it reshaped his perspective on everyday challenges. Additionally, Nathan discusses the importance of feedback, leveraging frameworks like Radical Candor and SBI to provide constructive criticism effectively. But that's not all. Nathan delves into creating a Leadership Operating Manual, a tool that can fundamentally transform how you lead and communicate within your team. From breathing exercises to the benefits of walking, discover simple yet profound methods to enhance your mental well-being. As we wrap up, you'll get actionable tips on documenting your progress and maintaining consistency, all aimed at helping you achieve long-term success. Connect with Nathan Tanner and uncover the invaluable lessons from his book, "The Unconquerable Leader," by visiting NathanTanner.net or reaching out to him on LinkedIn.…
1 Mastering Job Interviews with Sam Owens: Tips, Techniques, and Transformative Strategies 54:04
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54:04Can mastering job interviews really be the key to unlocking your dream career? Join us on Career Club Live as we welcome Sam Owens, founder of Sam's Career Talk and the current CMO of Freezing Point, the makers of Frazzle. Sam takes us through his remarkable career journey from ConAgra Foods to White Wave Foods and Danone, and onto smaller companies like Cali'flour Foods. Along the way, Sam shares invaluable lessons learned, shedding light on the strategic decisions that shaped his path. We also discuss his latest book, "I Hate Job Interviews," a must-read for anyone looking to conquer the often intimidating interview process. Want to know the secrets behind acing job interviews? Sam Owens reveals them all, drawing from his experience of writing and publishing his book, which eventually caught the attention of HarperCollins. From obtaining inside information about companies to crafting powerful stories, Sam breaks down the essential principles of excelling in interviews. He emphasizes the importance of preparation and practice, explaining how these skills can be learned and perfected just like any other. With practical advice and insights, Sam's narrative promises to transform how you approach job interviews. Ever wondered how to handle those curveball questions in interviews? Sam Owens has got you covered. He walks us through crafting "power stories" using the SPAR method (Situation, Problem, Action, Result) and shares strategies for tackling unconventional and potentially illegal questions with poise and diplomacy. We also explore techniques for soliciting feedback during interviews to uncover potential objections and refine your pitch. This episode is packed with actionable advice and encouragement for job seekers facing today's challenging market, making it an essential listen for anyone looking to boost their interview game.…
1 Empathetic Leadership and Future Workforce Strategies: Insights from Wagner Denuzzo 53:25
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53:25How do you conquer the corporate world while staying true to your emotional and empathetic self? Visionary leader Wagner Denuzzo, who transitioned from social work in Brazil to influential roles in major U.S. companies like IBM and Prudential Financial, shares his remarkable journey and the lessons he's learned along the way. Discover how Wagner's personal evolution shaped his unique approach to leadership development and emotional intelligence, and gain invaluable insights from his latest book, "Leading to Succeed: Essential Skills for the New Workplace." Our conversation uncovers the often-overlooked facets of leadership—empathy, self-acceptance, and the balance between personal involvement and professional detachment. Wagner shares his strategies for overcoming societal challenges and conditioned beliefs, shedding light on the importance of clarity and understanding one's values. Learn how fostering a non-judgmental and authentic environment can elevate your team's performance and create a high-performing, empowered workforce. Wagner emphasizes the need for senior leaders to engage without emotional attachment, advocating for continuous learning and self-confidence as keys to effective leadership. We also dissect the evolving dynamics of the modern workforce, highlighting the significance of building future talent strategies amidst technological advancements and shifting workplace demands. Wagner provides actionable advice on developing managerial capabilities, fostering self-managed teams, and promoting transparency in financial operations to drive accountability and innovation. If you're looking to understand how to create a sustainable talent management blueprint while navigating the complexities of distributed workforces and generational expectations, this episode is a must-listen. Join us and transform the way you think about leadership and the future of work.…
1 Empathy in Action: Tracy Layney on Career Growth, Mental Health, and Building Supportive Work Cultures 52:57
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52:57What if your career path didn't have to be linear to be successful? Join us for an enlightening conversation with Tracy Layney, EVP and Chief HR Officer at Levi Strauss Company. Tracy shares her inspiring journey from humble beginnings in Houston, Texas, to becoming a prominent advocate for mental health and employee well-being. Learn how her personal experiences, like the emotional milestone of sending her son off to college, shape her professional perspective on fostering empathetic workplace cultures and supporting employees through various life stages. Discover the critical importance of evaluating potential and fit in today’s evolving job market. Tracy delves into the value of embracing diverse experiences and saying yes to new opportunities, which can enhance skill sets in unexpected ways. Balancing hiring managers' needs for specific experience with the fresh perspectives that newcomers bring, she advocates for recognizing transferable skills and growth potential—even among interns. Tracy’s insights are a must-listen for anyone involved in hiring or career development. Burnout is real, and Tracy gets candid about its impacts and the necessity of self-care. She highlights Levi Strauss' holistic approach to mental health and wellness, including partnerships with Thrive Global and Lyra, and the importance of expanded leave policies. Through personal anecdotes and professional wisdom, Tracy underscores the significance of fostering empathy in business culture, managing job transitions, and nurturing genuine passion in one's career. Tune in for a treasure trove of advice on maintaining resilience and compassion in both personal and professional lives.…
1 Transforming Adversity: Luis Velasquez on Ordinary Resilience and Personal Growth 56:15
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56:15When life throws you curveballs, how do you find the strength to keep going? Meet Luis Velasquez, who transformed his journey from a small village in Guatemala to an executive coach in the U.S., despite facing a brain tumor and the loss of a spouse. His story isn't just about survival—it's about thriving through resilience and understanding the power of personal storytelling. You’ll hear how Luis’s background in science and leadership education shaped his approach to coaching, making his insights both deeply personal and universally applicable. Luis introduces us to the concept of "ordinary resilience"—a term that demystifies the idea that resilience is reserved for exceptional individuals. Through heartfelt recounts, such as his father's life-changing accident, Luis shows how writing down personal stories can uncover hidden strengths. This episode breaks down practical strategies to harness your own resilience, like using childhood experiences and feedback to recognize inherent strengths. Get ready to adopt the "embrace the suck" mindset, turning life's toughest moments into stepping stones for growth. Relationships play a crucial role in building resilience, and Luis emphasizes the importance of surrounding yourself with resilient people. We touch on how to foster resilience within organizations, especially amid today's workplace pressures like burnout and disengagement. Luis shares intentional practices for both personal and professional life, including resilience-building activities with children and employees. Don't miss the insights from Luis's book "Ordinary Resilience," which underscore the transformative power of confronting reality with courage and the positive impact of resilience on our communities.…
1 Transforming Company Culture Through Leadership and Employee Engagement with Cheryl Kish 50:35
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50:35Ever wondered how leadership and employee engagement can transform a company's culture and success? Tune in to Career Club Live, where we sit down with Cheryl Kish, a seasoned executive with over twenty years of experience in leadership and change management. Cheryl’s remarkable journey from the hospitality industry to her pivotal role at Hooters Restaurants offers invaluable insights into effective leadership strategies. With certifications in neuroscience and ROI coaching, she shares her holistic approach to leadership that has influenced various industries. Cheryl opens up about her personal life, adding a relatable touch to her professional narrative. Employee engagement is more than just a buzzword—it's a crucial component of business success. Cheryl and I delve into the significance of aligning individual beliefs with organizational goals, using case studies from Hooters and Delta to illustrate the point. We discuss the alarming lack of proper training among frontline managers and emphasize the need for companies to invest in leadership development. This chapter underscores how prioritizing internal customers—your employees—can lead to a more motivated workforce and, ultimately, better customer service and business outcomes. Communication is key to building high-performing teams, and Cheryl offers practical advice on bridging the gap between senior leadership and execution teams. We talk about the importance of creating success profiles to match the right skills with the right roles and the role of intentional communication in preventing organizational silos. Cheryl also highlights the value of mentorship and personal growth, sharing stories of individuals who have thrived under supportive leadership. Whether you're looking to enhance team dynamics or seeking ways to foster a growth-oriented environment, this episode is packed with actionable insights.…
1 Resilience and Passion in Career Advancement with Gena Smith 58:26
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58:26Gena Smith, CHRO at LVMH North America, shares her extraordinary journey from Texas to Greece and eventually to the vibrant corporate world of New York. Learn how Gena’s international exposure and unique educational path shaped her career, offering invaluable lessons on adaptability and seizing opportunities. Listen in as she recounts her transition from executive recruitment to a pivotal leadership role at LVMH, emphasizing the transformative power of diverse experiences in shaping a successful career. Discover the intricacies of managing talent across LVMH’s 75 maisons, where brand desirability and structured career development plans attract and nurture top-tier talent. Gena explains the implementation of AI-driven talent marketplaces for better skill matching and the importance of humility, agility, and curiosity in high-potential employees. This episode provides a deep dive into the strategic processes that keep LVMH dynamic, balancing internal promotions with external recruitment. Engage in a compelling discussion on sustaining brand relevance by balancing innovation with heritage, and how this dynamic is managed within decentralized, entrepreneurial structures. Gena also highlights LVMH’s comprehensive programs to enhance employee well-being, from mental health support to financial acumen. Gain insights from the Métiers d'Excellence program that trains apprentices in vital, rare crafts, and understand the importance of feedback and personal growth in professional development. This episode is packed with actionable advice and inspiring stories for anyone looking to navigate their career with resilience and passion.…
1 Mastering Career Growth and Personal Branding with Jenny Fernandez 52:39
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52:39Unlock the secrets of career growth and personal branding with Jenny Fernandez, a distinguished leadership and organizational coach, and professor at Columbia University and NYU. Hear her inspiring journey from her roots in the Dominican Republic to her impactful roles in consulting and brand management at global giants like Accenture and Kraft Foods. This episode promises to reveal how Jenny managed the Oreo brand across Asia Pacific, including China and India, and the invaluable lessons she learned along the way. Her story is not just about professional success but also about the strength derived from family ties and cultural traditions. Discover how to craft a compelling personal brand strategy with insights from Jenny, a former marketing powerhouse turned full-time leadership and team coach. By reflecting on your strengths, passions, and gathering honest feedback from trusted peers, Jenny explains how you can elevate your career. She shares her passion for urban hiking, yoga, and meditation, and how these activities help her stay balanced and centered. This episode is brimming with practical advice on understanding and communicating your unique professional attributes, ensuring you stand out in your field. Finally, we explore the critical importance of soft skills in today’s technology-driven world. Jenny discusses strategic thinking, communication, and system thinking, emphasizing their role in navigating modern workplaces. Learn why empathy, active listening, and resilience are essential for adapting to constant change and achieving career success. From unlocking career growth with self-awareness to mastering strategic branding and networking, this episode equips you with actionable strategies to enhance your personal brand and expand your professional relationships. Don’t miss out on this opportunity to learn from experts who have successfully navigated and thrived in their careers.…
1 CEO of TALK - Bill Fanning - Career Club Live 55:34
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55:34Discover the secrets of transforming talent acquisition with Bob Goodwin, President of Career Club and Bill Fanning, CEO of TALK (Talent Acquisition Leadership Keynotes). Journey from his roots in Beverly, Massachusetts, through his military service, to leading the world’s largest talent acquisition community. Bill shares insights on balancing career and family, and the impact of AI in recruitment. Learn how companies use multi-channel approaches, including TikTok and Instagram, to attract top talent. Explore skills-based hiring, the importance of collaboration, and the costs of turnover. Join us for a comprehensive discussion on employee lifecycle, wellness, and the "Talk Talent Acquisition" community. Don't miss this enlightening episode! 4o…
1 CHRO of Genpact - Piyush Mehta - Career Club Live 50:18
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50:18Unlock the secrets behind Genpact’s remarkable transformation with host, Bob Goodwin, and guest, Piyush Mehta, the CHRO of Genpact, as he recounts the company's journey from General Electric’s back-office entity to a global leader in business process management. This episode sheds light on Genpact’s strategic evolution, focusing on their shift from process expertise to delivering comprehensive outcomes and services for Fortune 500 clients. Piyush reveals innovative approaches in talent acquisition and retention, especially in developing markets, and discusses the core drivers of employee motivation, scalable talent strategies, and the cutting-edge tools like Amber and Genome enhancing engagement and learning.…
1 Chief Correspondent at Business Insider, Aki Ito - Career Club Live 53:10
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53:10Ever wondered why career loyalty seems to be a thing of the past? Join us as we sit down with Aki Ito, chief correspondent at Business Insider, to unpack this complex issue. Aki takes us on a journey through her unique upbringing in Tokyo and New York, her education at Middlebury College, and her impressive career that includes impactful reporting on workplace trends. You'll hear firsthand about Aki's groundbreaking stories on "quiet quitting" and the end of hustle culture, which have garnered numerous awards and made waves in the industry. Together, we dissect the shifting dynamics of workplace loyalty from the 1950s to today. From the job security prevalent in the mid-20th century to the ruthless, market-driven changes of the 1980s, we explore the erosion of the employer-employee social contract. Discover how outsourcing and reduced benefits have led to a resurgence of labor unions, and how these trends contrast with the stronger union influences in Europe. This conversation also highlights the importance of balancing immediate profit pressures with sustainable, long-term value creation. As we round out our discussion, we touch on the evolving nature of work, the rise of gig employment, and the impact of remote work on employee loyalty. We also delve into generational differences in workplace expectations, revealing how millennials and Gen Z view loyalty differently than their predecessors. Finally, learn strategies for building lifelong relationships with employees, emphasizing trust, transparency, and genuine care. This episode is a must-listen for anyone keen on understanding the future of work and the critical factors shaping it.…
1 Founder and CEO of People Experts LLC - Alberta Johnson - Career Club Live 56:48
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56:48In this episode of Career Club Live, host Bob Goodwin, President of Career Club, welcomes Alberta Johnson, founder and CEO of People Experts LLC. Alberta brings over 20 years of executive management experience in human resources, diversity, equity, inclusion, and employee engagement. She shares her journey from working with civil rights organizations in Chicago to leading HR and DEI initiatives in various sectors. Alberta emphasizes the importance of embedding DEI into company culture and the role of leadership in fostering a supportive environment. They discuss the impact of social changes on workplace dynamics, strategies for promoting mental wellness, and the significance of trust and empowerment in leadership. Tune in to gain valuable insights on creating a thriving people-centric workplace.…
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