Can You Really Be Too Nice for Sales? with Barry Jenkins

Certain Success™ Podcast

Can being too nice hinder your success in sales?
Join me as I sit down with sales expert Barry Jenkins to dive into this thought-provoking question.
Barry Jenkins, a true powerhouse in the real estate industry, shares his remarkable journey with us. Starting in the field at just 18, he has climbed to the top, now leading a 100-agent brokerage and authoring a bestselling book.

Throughout our conversation, we uncover valuable insights into the delicate balance between being nice and closing deals. We delve into several key themes, including the significance of authenticity and service in sales, overcoming the fear of bothering customers, and the value of engaging in difficult conversations and problem-solving for clients.
Barry's got a unique perspective and some proven strategies that'll totally shake up your sales game. So don't miss out!
Specifically, this episode highlights the following themes:

• The importance of authenticity and service in sales
• Overcoming the fear of bothering customers
• The value of difficult conversations and problem-solving for clients

Links from this episode:

• Know more about Barry Jenkins: https://www.linkedin.com/in/barryjenkinsii
• Get Barry Jenkins' book: Too Nice for Sales
• Connect with Barry Jenkins: https://www.tooniceforsales.com/contact

Chapter

1. Introduction (00:00:00)

2. Barry's journey in the real estate industry (00:02:03)

3. Using Socratic questions to engage consumers and create urgency (00:05:47)

4. How to use questions to get to the problem? (00:11:38)

5. Active listening and making the customer feel understood (00:17:10)

6. The two types of salespeople (00:22:52)

7. Leveraging technology during COVID-19 to continue business operations (00:26:16)

8. The importance of knowing when to sell your business (00:31:18)

9. Impact of AI on the real estate industry (00:38:38)

10. Barry’s faith and how it led to his book (00:40:39)