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Konten disediakan oleh TechCrunch, Yashad Kulkarni, Maggie Stamets, Kell Keller, and Jacquelyn Melinek. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh TechCrunch, Yashad Kulkarni, Maggie Stamets, Kell Keller, and Jacquelyn Melinek atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Starbucks Odyssey’s community lead expects NFT brand building to expand this year (w/ Steve Kaczynski)

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Manage episode 402375514 series 3352318
Konten disediakan oleh TechCrunch, Yashad Kulkarni, Maggie Stamets, Kell Keller, and Jacquelyn Melinek. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh TechCrunch, Yashad Kulkarni, Maggie Stamets, Kell Keller, and Jacquelyn Melinek atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

For this week’s episode, Jacquelyn interviewed Steve Kaczynski, co-author of the book “The Everything Token,” and co-host of a web3 morning show Coffee with Captain.

He also co-authored the first Harvard Business Review article about NFTs and outside of that, he consults with agencies and brands about building their web3 strategies including his role with Starbucks where he is a community lead for its NFT-focused loyalty program, Starbucks Odyssey.

Before getting into the web3 world, Steve worked in communications and marketing roles at places for over 15 years.

Jacquelyn and Steve discuss what got him interested in NFTs, how important it is to build understanding for the sector and why communities matter more than floor prices.

They also dive into:

  • Future adoption for Bored Ape Yacht Club
  • Growing Starbucks’s NFT-based loyalty program
  • What agencies and brands need to know about web3
  • How to get started in the NFT space

(0:00) Introduction

(4:23) NFT value creation

(11:41) NFT and community building

(18:14) Bored Ape community building

(20:42) Web3 gaming and community

(23:13) Starbucks Odyssey program and its engagement with web3

(31:30) What's next for NFTs

Chain Reaction comes out every Thursday at 12:00 p.m. ET, so be sure to subscribe to us on Apple Podcasts, Spotify or your favorite pod platform to keep up with the action.

  continue reading

113 episode

Artwork
iconBagikan
 
Manage episode 402375514 series 3352318
Konten disediakan oleh TechCrunch, Yashad Kulkarni, Maggie Stamets, Kell Keller, and Jacquelyn Melinek. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh TechCrunch, Yashad Kulkarni, Maggie Stamets, Kell Keller, and Jacquelyn Melinek atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

For this week’s episode, Jacquelyn interviewed Steve Kaczynski, co-author of the book “The Everything Token,” and co-host of a web3 morning show Coffee with Captain.

He also co-authored the first Harvard Business Review article about NFTs and outside of that, he consults with agencies and brands about building their web3 strategies including his role with Starbucks where he is a community lead for its NFT-focused loyalty program, Starbucks Odyssey.

Before getting into the web3 world, Steve worked in communications and marketing roles at places for over 15 years.

Jacquelyn and Steve discuss what got him interested in NFTs, how important it is to build understanding for the sector and why communities matter more than floor prices.

They also dive into:

  • Future adoption for Bored Ape Yacht Club
  • Growing Starbucks’s NFT-based loyalty program
  • What agencies and brands need to know about web3
  • How to get started in the NFT space

(0:00) Introduction

(4:23) NFT value creation

(11:41) NFT and community building

(18:14) Bored Ape community building

(20:42) Web3 gaming and community

(23:13) Starbucks Odyssey program and its engagement with web3

(31:30) What's next for NFTs

Chain Reaction comes out every Thursday at 12:00 p.m. ET, so be sure to subscribe to us on Apple Podcasts, Spotify or your favorite pod platform to keep up with the action.

  continue reading

113 episode

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