Asher & Chip: Growing Ecosystems Around the Globe

Channel Journeys Podcast

Wondering what partner leaders are doing around the globe to drive the transition from channels to ecosystems? Asher Mathew, CEO Partnership Leaders and Chip Rodgers, Chief Partner Officer at Workspan, have been on a global tour to find out. Listen and get some tips as they share how partnership leaders are growing ecosystems around the world.

KEY TAKEAWAYS

Here are the ten things I learned from Asher and Chip about growing partner ecosystems around the globe:

1. Going out on a global tour to meet your partners and partner managers can be a great way to research what people are struggling with and what enhancements you need to make to your partner program and partner business.
2. Communities are based on connections, and if you want to build depth in your relationships, you need to meet face to face, multiple times, over a long period of time.
3. There are still many different definitions of a partner ecosystem. Yet the framework for success for developing partners is no different than developing a product. Don’t overcomplicate it.
4. You need to look at the people, process, and technology sides of the partner ecosystem equation.
5. The ecosystem is bringing larger partnership events than we’ve ever seen before.
6. The trend towards efficiencies in companies is uplifting the partner ecosystem conversation.
7. Co-sell, co-build, co-market with multiple partner types at the same time is where the value proposition is magnified.
8. Driving an ecosystem strategy requires higher, C-Level, stakeholder alignment.
9. A new generation partner leader must rise up and lead this transformation. A channel chief who specializes only in channel can’t do it.
10. Partnership Leaders’ Catalyst event is all about unlocking the value of the diverse ecosystem.

LINKS & RESOURCES

• Connect with Asher and Chip on LinkedIn
• Learn more about Partnership Leaders
• Hear 10 Ways to Measure Partner Ecosystem Performance
• Try Impartner Partner Management
• Give thanks with Psalm 100

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