Dave Thomson: How to Gain Executive Channel Buy-In
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Executive buy-in is always at the top of the list of key success factors for a successful channel strategy. Dave Thomson, Chief Revenue Officer at Allbound, describes what you can do to gain that executive support. Apply these tips to gain buy-in for your partner strategy, your channel budget, and for reseources you need to execute.
KEY TAKEAWAYS
Here are 5 tips I learned from Dave about gaining executive support:
- Gaining support starts with managing up. Get to know your boss and your executive leadership team, and what they are trying to accomplish.
- Build a connection before you even start working on getting buy-in on your strategy. Learn how your leaders like to communicate and make sure you’re aligning your work style and communication style with theirs.
- Clearly present the problem you are solving, the potential return on investment, and the cost of doing nothing.
- Don’t try to do this on your own. Build advocates from different departments across the organization who will also help you gain support.
- People relate to stories. Be ready with good success stories on whatever it is your trying to get people to believe in.
LINKS & RESOURCES
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- Follow David on LinkedIn
- Hear my Top 10 Channel Tips From The Channel Journeys Podcast
- Listen to more insights on gaining sales support with Rich Blakeman
- Learn more about Allbound
150 episode