Offline dengan aplikasi Player FM !
@BOMBAS does cause marketing right
Manage episode 251938783 series 2610459
Recent years have bare witness to the uprising of cause marketing — that is, brands aligning themselves with a cause or mission to give back. If you’ve seen phrases like “20% of all proceeds go to X” or “For every dollar spent, we donate a dollar to Y” then you’re already familiar.
But how, as a brand, do you know what cause to align with? And how do you position your efforts in a way that respects the communities you aim to serve?
In this episode of Character Count, we sit down with Jessica McGlory, Director of Paid Social Media Marketing @BOMBAS, to learn how the company has become recognized as a best-in-class example of cause marketing.
As you listen, tap on these links to follow along:
@BOMBAS “Giving Directory”
The 10 million video
Twitter Ad from @BOMBAS Pride campaign
#GlossierIRL example
This episode's "hot take", reply to this Tweet from @TwitterBusiness.
Want to do your own research and social listening? Try Tweetdeck (it’s free!)
https://tweetdeck.twitter.com/
Follow @TwitterBusiness and visit business.twitter.com for more.
14 episode
Manage episode 251938783 series 2610459
Recent years have bare witness to the uprising of cause marketing — that is, brands aligning themselves with a cause or mission to give back. If you’ve seen phrases like “20% of all proceeds go to X” or “For every dollar spent, we donate a dollar to Y” then you’re already familiar.
But how, as a brand, do you know what cause to align with? And how do you position your efforts in a way that respects the communities you aim to serve?
In this episode of Character Count, we sit down with Jessica McGlory, Director of Paid Social Media Marketing @BOMBAS, to learn how the company has become recognized as a best-in-class example of cause marketing.
As you listen, tap on these links to follow along:
@BOMBAS “Giving Directory”
The 10 million video
Twitter Ad from @BOMBAS Pride campaign
#GlossierIRL example
This episode's "hot take", reply to this Tweet from @TwitterBusiness.
Want to do your own research and social listening? Try Tweetdeck (it’s free!)
https://tweetdeck.twitter.com/
Follow @TwitterBusiness and visit business.twitter.com for more.
14 episode
Alla avsnitt
×Selamat datang di Player FM!
Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.