Brands should not pay for investigative journalism, says Johannes Klingebiel

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Johannes works for Die Süddeutsche Zeitung at their Brand Studio and also works on innovation there. He is interested in the future of publishing, advertising, also AI and chatbots. We talked with him about branded content and native advertising, chatbots, AI and voice assistants. Links: Twitter: https://twitter.com/Klingebeil Instagram: https://www.instagram.com/klingebeil/ Newsletter (german): http://johannesklingebiel.de/ Facebook group "Edgeland Reisegruppe": https://www.facebook.com/groups/131575447543200/ Johannes @ Medium: https://medium.com/@Klingebeil Thoughts on Journalism Medium publication: https://medium.com/thoughts-on-journalism Katharine Viner (The Guardian is now funded by more than 800,000 supporters) https://www.theguardian.com/membership/2017/oct/26/together-we-are-safeguarding-the-guardians-independent-journalism People writing on future to follow (recommended by Johannes): Amy Webb: https://twitter.com/amywebb 2018 Tech Trends For Journalism Report: https://