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128 Tara Button: products that say ‘Buy Me Once’

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Manage episode 413587726 series 2592657
Konten disediakan oleh Catherine Weetman. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Catherine Weetman atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Circular Economy Podcast artwork for episode 128

Tara Button is the founder and CEO of Buy Me Once, a platform which helps people buy the longest-lasting products on the planet.

Podcast host Catherine Weetman says “If you’ve heard me talking about the 3 essential strategies for circular businesses, you’ll know that one of those 3 strategies is Keeping things in use for longer, through durability, repairability and resellability. I get frustrated by how difficult it is to find good examples of companies doing this, and so it was brilliant to discover Buy Me Once, which is all about finding products that meet that criteria and helping people find them.”

Back in 2015, Tara was a frustrated advertising creative, tasked with increasing the chocolate consumption of children, when the gift of an heirloom cooking pot sparked the idea of Buy Me Once.

The platform went spectacularly viral in 2016, allowing Tara to leave Ad Land. Since then, Buy Me Once has partnered with 100s of ethical brands to help consumers buy for the long term, for a wide range of products from kitchenware to bedlinen, home furnishings to electronics, and for clothing.

Tara explains what led her to start Buy Me Once, and the ethos underpinning the choice of featured brands and products.

We hear what is driving the push for more durable, repairable products, and how the feedback from customers can help brands to improve their products.

Tara has also become a disruptive voice, speaking about product durability at events, on TV, podcasts and BBC radio.

Tara’s early career in marketing and advertising meant she could unpack the psychology of consumerism, and she has written a very engaging and insightful book on mindful consumption, A Life Less Throwaway, published by Harper Collins. We touch on a few aspects of the book, which has some great tips to help us spot the various kinds of marketing tactics before we get sucked into the ‘buy it now’ decision.

International speaker, author and strategic advisor, Catherine Weetman helps people discover why circular, regenerative and fair solutions are better for people, planet – and prosperity.

Catherine’s award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started.

Stay in touch for free insights and updates…

Read on for more on our guest and links to the people, organisations and other resources we mention.

Don’t forget, you can subscribe to the podcast series on iTunes, Google Podcasts, PlayerFM, Spotify, TuneIn, or search for “circular economy” in your favourite podcast app. Stay in touch to get free insights and updates, direct to your inbox…

You can also use our interactive, searchable podcast index to find episodes by sector, by region or by circular strategy. Plus, there is now a regular Circular Economy Podcast newsletter, so you get the latest episode show notes and links delivered to your inbox on Sunday morning, each fortnight. The newsletter includes a link to the episode page on our website, with an audio player. You can subscribe by clicking this link to update your preferences.

Links we mention in the episode:

Links for our guest:

Books, people and organisations we mentioned

A study by the German Environment Agency showed that the number of large household appliances replaced within the first five years of their service due to a defect increased from 3.5% in 2004 to 8.3% in 2013. EPRS Briefing – Consumers and repair of products PE 640.158 – September 2019

Guest bio

Tara Button was a frustrated advertising creative, tasked with increasing the chocolate consumption of children, when the gift of an heirloom cooking pot sparked the idea of Buy Me Once.

The Buy Me Once platform, which finds the longest-lasting products on the planet, went spectacularly viral in 2016, allowing her to leave Ad Land. Since then, Button’s company has partnered with 100s of ethical brands to help consumers buy for the long term.

She has become a disruptive voice, speaking about product durability at Cambridge University, on TV, podcasts and BBC radio. Her book on mindful consumption, A Life Less Throwaway, was published by Harper Collins in 2018. She also plays the Ukulele.

Playlist: getting started with the circular economy…

Want to know more about the what the circular economy really is, and how it can help your business? Here’s a playlist to help you get to grips with the concept, how it creates value, and the common myths (spoiler alert – it’s much more than recycling!)

  • #1 What is the circular economy: A quick intro to explain what the circular economy is and why it’s important. We explore how it helps create better products and services, and at the same time helps to make a better world. I break it down into my 5 circular economy components, helping you think about each part of your business.
  • #2 The linear economy and your risk checklist: We dig a bit deeper into the way we do business now, the linear economy, and why that’s creating problems for business, society and our living planet. Also, we’ll look at the risks that emerge from those big-picture issues, and how they might affect your organisation.
  • #90 Does circular mean it’s sustainable? Catherine Weetman is worried that companies are using circular economy solutions to grow their business (and their footprints).
  • #101 Circular is better for people, planet and profit! How three simple strategies can help you get started with circular and regenerative solutions that are better for people, planet and profit.
  • #120 Priorities are changing: people find life is better when we care for and share things – circular economy strategies make that better for business, too.

And here’s Catherine’s guide: What is the circular economy?

Want to dig deeper?

Why not buy Catherine’s award-winning book, A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business. This comprehensive guide uses a bottom-up, practical approach, and includes hundreds of real examples from around the world, to help you really ‘get’ the circular economy. Even better, you’ll be inspired with ideas to make your own business more competitive, resilient and sustainable.

Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email

Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email

Podcast music

Thanks to Belinda O’Hooley and Heidi Tidow, otherwise known as the brilliant, inventive and generous folk duo, O’Hooley & Tidow for allowing me to use the instrumentals from the live version of Summat’s Brewin’ as music for the podcast. You can find the whole track (inspired by the Copper Family song “Oh Good Ale”) on their album, also called Summat’s Brewin’. Or, follow them on Twitter.

Previous episodes….

Ep127 Yann Toutant – getting started with As-a-Service


127 Yann Toutant: getting started with As-a-Service

7th April 2024

Circular economy


services


strategy

Yann Toutant is the founder of Black Winch, which helps businesses understand the opportunities, practicalities and benefits of shifting to ‘as a service’ models, and supports them in making it happen. Yann has been implementing subscription-based models for hardware in the ICT industry for 25 years, including over a decade as CEO of Econocom’s Dutch operations. Today with his own…

Ep126 Ruth Taylor – closing our circular values gap


126 Ruth Taylor: closing our circular values gap

24th March 2024

Circular economy


social value

Ruth Taylor of the Common Cause Foundation guides us through the field of social psychology, to explore how our personal values drive behaviour, and what that means for sustainability and the circular economy. I recently completed ‘Values 101’, a short course run by the Common Cause Foundation. It opened my eyes to a whole new way of thinking about our…

Ep125 Walter R Stahel – signs of circular progress


125 Walter R Stahel: signs of circular progress

10th March 2024

Circular economy


materials


policy


remanufacturing


reuse


services


social value

Professor Walter R Stahel, widely acknowledged as a circular economy pioneer, talks about progress, barriers and missed opportunities. Walter is the founder and director of the Product-Life Institute in Switzerland, founded in 1982 and now Europe’s oldest sustainability-based consultancy and think tank. These days, his is a keynote speaker and author on sustainability and circular economy and says he has…

Ep124 Mirella Ferraz – Share Shed


124 Share Shed: the world’s first travelling library of things

25th February 2024

Circular economy


sharing


social value

Mirella Ferraz is co-founder of Share Shed, the world’s first travelling library of things. The Share Shed van visits rural communities, so people can borrow a wide range of useful things, including tools, household appliances, camping and gardening equipment, sewing machines, suitcases and much more! Share Shed aims to • Help people save money, space and resources, and reduce clutter…

Ep123 Topolytics making waste visible, verifiable and valuable


123 Topolytics: making waste visible, verifiable and valuable

11th February 2024

big data


Circular economy


manufacturing


recovery


resources

We explore why it’s important for business to map, and understand their waste flows: what it is, specifically; where it comes from and goes to; how much there is – and why!; and to understand the opportunities for wasting less and circulating more value. Topolytics is a data analytics business that is making the world’s waste visible, verifiable and valuable.…

  continue reading

132 episode

Artwork
iconBagikan
 
Manage episode 413587726 series 2592657
Konten disediakan oleh Catherine Weetman. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Catherine Weetman atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Circular Economy Podcast artwork for episode 128

Tara Button is the founder and CEO of Buy Me Once, a platform which helps people buy the longest-lasting products on the planet.

Podcast host Catherine Weetman says “If you’ve heard me talking about the 3 essential strategies for circular businesses, you’ll know that one of those 3 strategies is Keeping things in use for longer, through durability, repairability and resellability. I get frustrated by how difficult it is to find good examples of companies doing this, and so it was brilliant to discover Buy Me Once, which is all about finding products that meet that criteria and helping people find them.”

Back in 2015, Tara was a frustrated advertising creative, tasked with increasing the chocolate consumption of children, when the gift of an heirloom cooking pot sparked the idea of Buy Me Once.

The platform went spectacularly viral in 2016, allowing Tara to leave Ad Land. Since then, Buy Me Once has partnered with 100s of ethical brands to help consumers buy for the long term, for a wide range of products from kitchenware to bedlinen, home furnishings to electronics, and for clothing.

Tara explains what led her to start Buy Me Once, and the ethos underpinning the choice of featured brands and products.

We hear what is driving the push for more durable, repairable products, and how the feedback from customers can help brands to improve their products.

Tara has also become a disruptive voice, speaking about product durability at events, on TV, podcasts and BBC radio.

Tara’s early career in marketing and advertising meant she could unpack the psychology of consumerism, and she has written a very engaging and insightful book on mindful consumption, A Life Less Throwaway, published by Harper Collins. We touch on a few aspects of the book, which has some great tips to help us spot the various kinds of marketing tactics before we get sucked into the ‘buy it now’ decision.

International speaker, author and strategic advisor, Catherine Weetman helps people discover why circular, regenerative and fair solutions are better for people, planet – and prosperity.

Catherine’s award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started.

Stay in touch for free insights and updates…

Read on for more on our guest and links to the people, organisations and other resources we mention.

Don’t forget, you can subscribe to the podcast series on iTunes, Google Podcasts, PlayerFM, Spotify, TuneIn, or search for “circular economy” in your favourite podcast app. Stay in touch to get free insights and updates, direct to your inbox…

You can also use our interactive, searchable podcast index to find episodes by sector, by region or by circular strategy. Plus, there is now a regular Circular Economy Podcast newsletter, so you get the latest episode show notes and links delivered to your inbox on Sunday morning, each fortnight. The newsletter includes a link to the episode page on our website, with an audio player. You can subscribe by clicking this link to update your preferences.

Links we mention in the episode:

Links for our guest:

Books, people and organisations we mentioned

A study by the German Environment Agency showed that the number of large household appliances replaced within the first five years of their service due to a defect increased from 3.5% in 2004 to 8.3% in 2013. EPRS Briefing – Consumers and repair of products PE 640.158 – September 2019

Guest bio

Tara Button was a frustrated advertising creative, tasked with increasing the chocolate consumption of children, when the gift of an heirloom cooking pot sparked the idea of Buy Me Once.

The Buy Me Once platform, which finds the longest-lasting products on the planet, went spectacularly viral in 2016, allowing her to leave Ad Land. Since then, Button’s company has partnered with 100s of ethical brands to help consumers buy for the long term.

She has become a disruptive voice, speaking about product durability at Cambridge University, on TV, podcasts and BBC radio. Her book on mindful consumption, A Life Less Throwaway, was published by Harper Collins in 2018. She also plays the Ukulele.

Playlist: getting started with the circular economy…

Want to know more about the what the circular economy really is, and how it can help your business? Here’s a playlist to help you get to grips with the concept, how it creates value, and the common myths (spoiler alert – it’s much more than recycling!)

  • #1 What is the circular economy: A quick intro to explain what the circular economy is and why it’s important. We explore how it helps create better products and services, and at the same time helps to make a better world. I break it down into my 5 circular economy components, helping you think about each part of your business.
  • #2 The linear economy and your risk checklist: We dig a bit deeper into the way we do business now, the linear economy, and why that’s creating problems for business, society and our living planet. Also, we’ll look at the risks that emerge from those big-picture issues, and how they might affect your organisation.
  • #90 Does circular mean it’s sustainable? Catherine Weetman is worried that companies are using circular economy solutions to grow their business (and their footprints).
  • #101 Circular is better for people, planet and profit! How three simple strategies can help you get started with circular and regenerative solutions that are better for people, planet and profit.
  • #120 Priorities are changing: people find life is better when we care for and share things – circular economy strategies make that better for business, too.

And here’s Catherine’s guide: What is the circular economy?

Want to dig deeper?

Why not buy Catherine’s award-winning book, A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business. This comprehensive guide uses a bottom-up, practical approach, and includes hundreds of real examples from around the world, to help you really ‘get’ the circular economy. Even better, you’ll be inspired with ideas to make your own business more competitive, resilient and sustainable.

Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email

Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email

Podcast music

Thanks to Belinda O’Hooley and Heidi Tidow, otherwise known as the brilliant, inventive and generous folk duo, O’Hooley & Tidow for allowing me to use the instrumentals from the live version of Summat’s Brewin’ as music for the podcast. You can find the whole track (inspired by the Copper Family song “Oh Good Ale”) on their album, also called Summat’s Brewin’. Or, follow them on Twitter.

Previous episodes….

Ep127 Yann Toutant – getting started with As-a-Service


127 Yann Toutant: getting started with As-a-Service

7th April 2024

Circular economy


services


strategy

Yann Toutant is the founder of Black Winch, which helps businesses understand the opportunities, practicalities and benefits of shifting to ‘as a service’ models, and supports them in making it happen. Yann has been implementing subscription-based models for hardware in the ICT industry for 25 years, including over a decade as CEO of Econocom’s Dutch operations. Today with his own…

Ep126 Ruth Taylor – closing our circular values gap


126 Ruth Taylor: closing our circular values gap

24th March 2024

Circular economy


social value

Ruth Taylor of the Common Cause Foundation guides us through the field of social psychology, to explore how our personal values drive behaviour, and what that means for sustainability and the circular economy. I recently completed ‘Values 101’, a short course run by the Common Cause Foundation. It opened my eyes to a whole new way of thinking about our…

Ep125 Walter R Stahel – signs of circular progress


125 Walter R Stahel: signs of circular progress

10th March 2024

Circular economy


materials


policy


remanufacturing


reuse


services


social value

Professor Walter R Stahel, widely acknowledged as a circular economy pioneer, talks about progress, barriers and missed opportunities. Walter is the founder and director of the Product-Life Institute in Switzerland, founded in 1982 and now Europe’s oldest sustainability-based consultancy and think tank. These days, his is a keynote speaker and author on sustainability and circular economy and says he has…

Ep124 Mirella Ferraz – Share Shed


124 Share Shed: the world’s first travelling library of things

25th February 2024

Circular economy


sharing


social value

Mirella Ferraz is co-founder of Share Shed, the world’s first travelling library of things. The Share Shed van visits rural communities, so people can borrow a wide range of useful things, including tools, household appliances, camping and gardening equipment, sewing machines, suitcases and much more! Share Shed aims to • Help people save money, space and resources, and reduce clutter…

Ep123 Topolytics making waste visible, verifiable and valuable


123 Topolytics: making waste visible, verifiable and valuable

11th February 2024

big data


Circular economy


manufacturing


recovery


resources

We explore why it’s important for business to map, and understand their waste flows: what it is, specifically; where it comes from and goes to; how much there is – and why!; and to understand the opportunities for wasting less and circulating more value. Topolytics is a data analytics business that is making the world’s waste visible, verifiable and valuable.…

  continue reading

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