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Leading Through the Unexpected with Ken Thewes, Chief Marketing Officer, Regal
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Ken Thewes is the Chief Marketing Officer at Regal. In this episode of Shareablee's CMO Pulse, Ken shares his experience maintaining relationships with film-lovers at Regal throughout the Covid-19 pandemic, when cinemas were closed down, film production was at a standstill and fans had to stay at home.
"2020 was a year, I don't want to relive again, as I think most of us don't. But, we learned a lot. We stayed engaged with our customers on social media, we actually saw them having higher engagement during COVID, than when we were open with our theaters. Now, we're open for business and my main priority is letting everyone know that".
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