Across The Seas With English Bourbon Never Say Die

Cocktails Distilled

Many a Bourbon distillery has found favour with the public through the stories they tell.
And considering that many of those distilleries are located in Kentucky, it’s unsurprising that those stories often involved a horse. But when you combine bourbon, a horse and a sea journey across the Atlantic to the UK, there is only one distillery that can tell that particular story, and that’s Never Say Die.
You see, while Never Say Die is distilled and initially aged in Kentucky, its whiskey-laden barrels are then sent across the sea for a final maturation in England.
And where does the horse come in? Well, that ocean journey follows in the hoof-steps of the brand’s namesake, the first American-bred colt to win the Epsom Derby in 73 years back in the mid-1950s.
To find out more, we talk to Never Say Die co-founder Martha Dalton about tariffs, thoroughbreds and ageing whiskey at sea.
For more information on Never Say Die, go to https://neversaydiebourbon.com

Chapter

1. Across The Seas With English Bourbon Never Say Die (00:00:00)

2. The most obvious question is why set up an English Kentucky Bourbon brand? (00:01:58)

3. I believe the horse was actually born on the land of one of your co-founders. (00:02:18)

4. Now, did any of you guys have experience in creating a brand, much less a spirits brand, before? (00:03:43)

5. It's important to say that the Bourbon follows all the regulations that make a Bourbon (00:04:22)

6. It's quite na interesting mash bill (00:05:03)

7. Ho long is the ageing process in Kentucky? (00:05:18)

8. Have you got to a point where, through tasting the bourbon while it's still in Kentucky, you can determine whether it's ready to ship? (00:06:19)

9. Where did the idea of shipping it actually come from? (00:07:03)

10. Did you know before you started doing it that it would have the effect on the liquid that it does? (00:08:11)

11. It must be incredibly expensive to be shipping whole barrels over to the UK. (00:10:09)

12. Do you think the salt, the saline element of sea air dramatically affects the taste? (00:10:44)

13. How did the collaboration with White Peak Distillery in the UK come about? (00:12:09)

14. Tell us about the change in the tariffs (00:13:52)

15. You've recently launched the second small batch release. Talk to us about how different that expression is from the first. (00:16:19)

16. And what is the reaction been so far to the release? (00:17:29)

17. With this second release, what are the flavours that you've found come through most strongly? (00:19:32)

18. What cocktail flavours would you think would work particularly well with the bourbon? (00:20:07)

19. What do you want people to take away from their experience with the Bourbon? (00:22:19)

20. What does the future hold for Never Say Die? (00:23:27)

21. Where is the Bourbon available? (00:25:34)