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The Truth Behind Duplicate Leads: It's Not What You Think
Manage episode 430335072 series 3462581
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Ever wondered why you're getting the same lead multiple times and if it's costing you a fortune? Brandon Bateman and Colby Zimmerman dive into the world of duplicate leads in PPC advertising. They break down when it's a problem, when it's not, and how to deal with it. Learn about click IDs and, the differences between Google and Facebook ads. If you're running ads and scratching your head over duplicate leads, this no-nonsense chat will clear things up and might just save you some cash.
0:00 - Introduction and Welcome
0:31 - Introducing Colby Zimmerman
1:21 - Topic Introduction: Duplicate Leads
2:47 - Understanding Click IDs
4:17 - Case Study: Multiple Leads from One Person
6:11 - Dealing with Problematic Leads
7:46 - Click Cease Software Introduction
9:20 - The Importance of Monitoring Duplicate Clicks
11:05 - Facebook Retargeting and Duplicate Leads
13:08 - Cost Comparison: Google vs Facebook Advertising
15:23 - Understanding the Funnel Differences: Google vs Facebook
17:36 - The Value of Retargeting Despite Duplicate Leads
19:24 - Addressing Concerns with Account Managers
20:17 - Duplicate Leads Across Multiple Marketing Channels
22:30 - The Impact of Market Share on Duplicate Leads
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