))
The Future of Shopping Is..."Phygital"?!
Manage episode 433098467 series 2645653
Konten disediakan oleh Bloomreach. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Bloomreach atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
The combination of AI and personalization is shifting customer expectations for shopping experiences at an astonishing pace.
In today’s episode, we’ll get a first-hand look at the real-world application of AI to create personalized customer experiences at scale, with the Head of Digital and Ecommerce at Miele, Sergei Moiseev-Liberman.
As a high-end German manufacturer of premium home appliances and commercial equipment, personalization is crucial for Moiseev-Liberman’s team at Miele. With Elena, the two explore how integrating AI-driven personalization engines into marketing strategies and creating seamless "phygital" (physical and digital) experiences are now essential focuses for ecommerce companies.
TLDR:
…
continue reading
In today’s episode, we’ll get a first-hand look at the real-world application of AI to create personalized customer experiences at scale, with the Head of Digital and Ecommerce at Miele, Sergei Moiseev-Liberman.
As a high-end German manufacturer of premium home appliances and commercial equipment, personalization is crucial for Moiseev-Liberman’s team at Miele. With Elena, the two explore how integrating AI-driven personalization engines into marketing strategies and creating seamless "phygital" (physical and digital) experiences are now essential focuses for ecommerce companies.
TLDR:
- Leveraging AI to enhance customer experiences and streamline workflows
- How to bridge the gap between online-offline journeys
- Improving brand loyalty a customer-centric approach that measures delight
91 episode
Bagikan
