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#98 - E-commerce success in the Middle East franchise sector – Rob Silsbury, Alshaya Group

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Konten disediakan oleh Oskar. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Oskar atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Franchise operators are fascinating businesses, and Alshaya Group is one of the biggest and most prominent in the Middle East. It operates more than 80 brands, including Starbucks, H&M, and Boots, on behalf of their owners, leveraging their brand assets to create omnichannel experiences for customers. I caught up with Rob Silsbury, VP of E-Commerce at Alshaya Group, to discuss the company's transformation into a leading digital retailer in the Middle East (and beyond) and learn more about how the pandemic accelerated the company's shift towards e-commerce.

  continue reading

144 episode

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iconBagikan
 
Manage episode 356702358 series 2454573
Konten disediakan oleh Oskar. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Oskar atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Franchise operators are fascinating businesses, and Alshaya Group is one of the biggest and most prominent in the Middle East. It operates more than 80 brands, including Starbucks, H&M, and Boots, on behalf of their owners, leveraging their brand assets to create omnichannel experiences for customers. I caught up with Rob Silsbury, VP of E-Commerce at Alshaya Group, to discuss the company's transformation into a leading digital retailer in the Middle East (and beyond) and learn more about how the pandemic accelerated the company's shift towards e-commerce.

  continue reading

144 episode

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