Offline dengan aplikasi Player FM !
#98 - E-commerce success in the Middle East franchise sector – Rob Silsbury, Alshaya Group
Manage episode 356702358 series 2454573
Franchise operators are fascinating businesses, and Alshaya Group is one of the biggest and most prominent in the Middle East. It operates more than 80 brands, including Starbucks, H&M, and Boots, on behalf of their owners, leveraging their brand assets to create omnichannel experiences for customers. I caught up with Rob Silsbury, VP of E-Commerce at Alshaya Group, to discuss the company's transformation into a leading digital retailer in the Middle East (and beyond) and learn more about how the pandemic accelerated the company's shift towards e-commerce.
144 episode
Manage episode 356702358 series 2454573
Franchise operators are fascinating businesses, and Alshaya Group is one of the biggest and most prominent in the Middle East. It operates more than 80 brands, including Starbucks, H&M, and Boots, on behalf of their owners, leveraging their brand assets to create omnichannel experiences for customers. I caught up with Rob Silsbury, VP of E-Commerce at Alshaya Group, to discuss the company's transformation into a leading digital retailer in the Middle East (and beyond) and learn more about how the pandemic accelerated the company's shift towards e-commerce.
144 episode
Semua episode
×Selamat datang di Player FM!
Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.