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Getting the Most Out of Your CRM
Manage episode 156752466 series 1199031
Konten disediakan oleh Laura Ewan and Kate Attilio. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Laura Ewan and Kate Attilio atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Creating a high-performing customer relationship management system, or CRM, is one of the most difficult, yet valuable, marketing tools a firm can implement. Not only does it require the support and participation of overstretched seller-doers to be successful, but there is no ONE way to do it. So as a marketer, how do you find the system that's right for your firm? How do you get people to actually use it? And with all the headaches that come with implementation, what's in it for us?
Today, we’ll be chatting with Stacey Ho, CPSM and senior marketer with Brown and Caldwell, about the benefits, challenges and rewards of a functional customer relationship management (CRM) system.
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