Why CPG Brands Fail & How to Succeed w/ CPG Expert Daniel Scharff

Conscious Profits Unfiltered with Sebastian Naum

In this episode Sebastian and Daniel, founder and CEO of Startup CPG, explore the landscape of the consumer packaged goods industry. They dissect the rise of new brands, how to achieve significant sales, and the power of social media and retail presence. Daniel shares candid founder experiences, stressing the importance of product-market fit, branding, and the challenges of funding and ownership. They delve into the role of purpose in branding, debunk myths about consumer demographics, and draw parallels between music and entrepreneurship. The episode underscores the essence of conscious leadership and authenticity in building a successful CPG brand.

Topics Discussed:

• Explosion of New CPG Brands
• Entrepreneurship Trend
• Impact of Social Media
• Challenges of Startup CPGs
• Building Brand Impressions
• Measures of Success in CPG
• The crucial aspects of a successful project
• The significance of branding in CPG
• Personal branding and first impressions
• The role of branding in business success
• The community-focused branding of Startup CPG
• Measures of success in building a community
• Common pitfalls for CPG brands
• The side hustle approach
• Balancing work and side hustle
• The personal impact of purpose
• Teaching and giving back
• Impact of purpose on business
• Focusing on a singular mission
• Brand opinions and consumer connection
• The CEO's Political Stand
• Consumer Demographics
• Shopping Behavior at Erewhon
• Music and Entrepreneurship
• Traits of a Conscious Leader

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SebastianNaum.com