Steven Mills & Taylor Veire ft. Sue Anderson from Discovery Benefits

Consumer Behavior Conversations

On this episode of Consumer Behavior Conversations, we interviewed Sue Anderson the Vice President of Client Services at Discovery Benefits. She was born and raised in Fargo and went to college at the University of St. Benedict, where she studied management. She also received her master from the University of Mary a few years later. In this podcast, we cover what the future of consumer behavior looks like for Discovery Benefits, as well as getting some advice on entering the professional world. Ms. Anderson covers the ideas of technology and consumer behavior, how consumer behavior is different for B2B companies, and the difficulties of working with consumers in the new "I want it now" world. She also touched on some personal effects of her family pushing her to be a better person and business professional. Ms. Anderson offered great advice for anyone starting out in the business world or getting ready to enter it and offered some advice on how to stand out entering your career field. The experience and knowledge that she has taught us will be very helpful and serve us as we finish our college careers and move into our professional careers. To hear more interviews from NDSU’s Consumer Behavior class, follow our podcast Consumer Behavior Conversations. New episodes are posted twice a week.