Beyond Tactics: Building Brands Through Purpose And Positioning With Jessica McCarthy Content Disrupted: Bold Takes On Brand Marketing podcast

Content Disrupted: Bold Takes on Brand Marketing « »

Beyond Tactics: Building Brands Through Purpose and Positioning with Jessica McCarthy

5M ago 40:02

Konten disediakan oleh Casey Nobile. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Casey Nobile atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Is your brand chasing tactics or shaping the market? In this episode of Content Disrupted, Jessica McCarthy, veteran marketer and current CMO at Care New England, reveals how refocusing your brand on its core purpose, redefining corporate social responsibility, and embracing AI responsibly can create bigger marketing impact and help brands build relationships with the next generation of consumers and business owners.

Episode Highlights:

[08:08] Changing Perceptions of Brand Building
[15:01] Defining Brand Strategy and Purpose Before Tactics
[19:15] Integrating CSR Authentically
[29:00] Shifting from Multi-Tool to Focused Purpose
[43:23] Using AI for a Purpose-Centric Approach

If you enjoyed this episode, make sure to subscribe, rate, and review on:

Apple Podcasts: https://apple.co/3yodU99

Spotify: https://spoti.fi/3ykdbFU

Google Podcasts: https://bit.ly/3WJBI1b

Instructions on how to do this are here.

Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com

Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so

26 episode