Breakthrough Series: Alistair Tough - You're The Bottleneck!
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Alistair and Brittany, a husband and wife painting team, discuss the challenges they face in their business and the need for a system that can be duplicated. Alistair admits to wearing too many hats and not having a system in place that allows his staff to take on more responsibility. Tanner advises Alistair to identify the bottleneck in his business and focus on his core offer, which is residential interior painting. He suggests that Alistair stop taking on jobs outside of his core offer and train his customers to understand his specialization. Tanner also recommends investing in marketing to control the lead flow and attract customers who are specifically interested in Alistair's core offer. In this conversation, Tanner Mullen provides guidance to Alistair Tough on improving his painting business. They discuss the importance of hiring a marketing agency that specializes in the industry, taking larger deposits to improve cash flow, and focusing on the core offer of interior wall repaints. They also discuss the need to hire additional team members to increase efficiency and eliminate subcontractors. Tanner emphasizes the importance of job costing, using software like DripJobs, and creating a systemized approach to running the business.
Takeaways
- Identify the bottleneck in your business and focus on your core offer
- Train your customers to understand your specialization
- Invest in marketing to control the lead flow and attract customers interested in your core offer Hire a marketing agency that specializes in the painting industry to improve marketing results
- Take larger deposits to improve cash flow
- Focus on the core offer of interior wall repaints
- Hire additional team members to increase efficiency and eliminate subcontractors
- Implement job costing to track profitability
- Use software like DripJobs for scheduling, job costing, and communication
- Create a systemized approach to running the business
This is my Ultimate Resource - it has everything you need to grow and scale your business. There’s referrals for marketing agencies, insurance, accounting, apps and tools, and even free courses. Check it out:
https://tannermullen.typedream.app
447 episode