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#11 Jeremiah Gardner and Brant Cooper, How to Build a Brand
Manage episode 57009365 series 57878
Brand building isn't just for big companies. Any time you are interacting with a customer or user, your are building your brand. If you aren't doing it intentionally, then you are doing it implicitly. Jeremiah Gardner and Brant Cooper just wrote a book The Lean Brand, that gives you step by step instructions for how to build a great brand for yourself or your company. Learn their secrets in this week's podcast.
38 episode
Manage episode 57009365 series 57878
Brand building isn't just for big companies. Any time you are interacting with a customer or user, your are building your brand. If you aren't doing it intentionally, then you are doing it implicitly. Jeremiah Gardner and Brant Cooper just wrote a book The Lean Brand, that gives you step by step instructions for how to build a great brand for yourself or your company. Learn their secrets in this week's podcast.
38 episode
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