Joey Coleman on How to Transform Your Employees into Advocates

Creating Superfans

What if I told you the way that you think about recruiting, hiring, onboarding, training, and retaining your team members could be wrong?
My guest on this week's episode of the Creating Superfans podcast is my good friend, Joey Coleman. Joey is a two-time Wall Street Journal bestseller and the author of one of my favorite books, Never Lose An Employee Again. He's an award-winning speaker who's worked with organizations ranging from small start-ups to global brands, such as Whirpool, Volkswagen Australia, and Zappos. In today's episode, we talk about how your employees are a much bigger piece of the puzzle than you may have realized and the things that you need to do to get them to advocate on your behalf.
Show Notes:

4:15 - The funny reaction Joey is getting when CEOs read his new book, "Never Lose An Employee Again."

5:09 - Why Covid has been the biggest influence on the employee experience throughout history
6:21 - Why the workforce will eventually decline
8:30 - Joey believes that employees are not driven by paychecks

10:33 - Employees should have good stories to share about their experiences working for the company. How do you ensure that your team members are advocates of the company?

12:29 - What percentage of your new hires are coming from internal referrals?

14:03 - Joey's interesting experience as an intern that taught him a lot about workplace culture

20:01 - Many employers fail to understand the goals and aspirations of their employees, both professionally and personally.
22:21 - How corporations have set the wrong precedent for work/life balance
26:25 - The difference in workplace culture pre-IPO and post-IPO
27:52 - How Japan does business differently and how it relates to employee loyalty
32:52 - How immigration relates to employee experience, the future of our workforce,
37:33 - Brittany shares one of her most recent newsletters about how to talk to your employees about challenging world events, especially in light of the Israel-Hamas War.

40:02 - 63% of customers want to do business with a company that says what the organization stands for. For employees, it goes up to 69%
44:28 - Find "Never Lose An Employee Again" on Amazon or anywhere else you buy your books
Visit Joey's Website

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